Legal Web Design Blog
5 Ways to Expand Your Legal Website
The best websites for attorneys provide information to potential clients to help them determine if a law firm is the right choice for them. This means attorneys and their website designers must work together to create sites containing enough information to put clients at ease. The information needs to be organized and easy to read, and the overall appearance of the site must be appealing.
Additionally, sites need to have a completed appearance and contain details that enable potential clients to make educated decisions about their legal representation. There are several ways you can make to make your site a standout in your industry, including making it a valuable resource of information for potential clients. What are some of the best ways to accomplish this?
Add an FAQ Section
No matter how much information you provide on your site, potential clients are going to have questions. Even if the answers to those questions are located elsewhere on your site, creating an FAQ section provides information in an organized manner. When you create a list of questions expected from clients and answer them in a direct manner, it helps clients understand important information before proceeding.
Add a Live Chat Feature
Even with an FAQ section, potential clients might have additional questions. Sometimes these potential clients are just in the information gathering phase of finding legal representation and are reluctant to call or email your firm. However, they might be comfortable chatting with a representative from your firm if they are able to remain relatively anonymous. Many websites have begun offering a live chat feature that allows site visitors to enter only their first name and speak with someone immediately.
Create a Blog
A blog is a great way to share information in a casual manner with site visitors. You can fill your blog with information about developments in your area of practice, news about your firm, or details about issues that affect potential clients.
Provide a Collection of Educational Articles
Articles also allow you to share information, but in a slightly more formal manner than a blog. Articles also make it possible to expand on topics mentioned in your blog. Blog entries should be somewhat limited in length, but articles can be much longer. Some of your potential clients will want to gather all the information available concerning their issue and articles are a great way to provide them with this information. Including articles on your site also establishes credibility in your area of practice.
Provide Details about Special Events or Schedule an Online Event
One final thing you can do to expand your site actually goes beyond your site. If your firm hosts special events, your site is a great way to promote these events to clients and potential clients. You can also schedule events online. For instance, some attorneys have begun holding information sessions through chat or video online. Your site is a great place to host these events or to spread the word about where and when they will be held.
If you are ready to expand your site or you are looking for ideas to spruce up your existing site, we can help. Contact us today for more information about improving your legal website design.
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