Legal Web Design Blog
5 Ways Attorneys Can Grow Their Online Presence Using Social Media
Social media is a hot topic and most people in the Internet marketing world believe using some form of social media is necessary for growing a successful legal practice. There are even social media experts who focus solely on running social media campaigns for attorneys. Whether you are trying to generate new business or you simply want to keep up with the marketing trends available to you, social media is a necessity.
These are the five best ways to utilize social media and make the most of the time and money you invest in a social media marketing campaign:
1. Grow Your Brand
You might not give much thought to your brand, but it is an important part of your firm’s reputation. Taking control of your brand and forming it into something that attracts your ideal client is an important part of your success. Participation in social media allows you to craft the reputation you want. It gives your firm a voice outside of the courtroom and is a great tool for building the image your want.
2. Establish a Personal Connection
One of the things that concern people most about social media is its personal exposure. There are plenty of business professionals making mistakes on social media, not to mention people revealing information personally that could one day hurt them professionally. In spite of people making mistakes with social media, there is still a great deal of value in showing the personal side of a business. Potential clients love to see personality in a law firm. Even if you pride yourself on a tough reputation in the courtroom, revealing a more understanding side when dealing with the public can help your firm.
3. Network in Your Industry
Staying aware of what the competition is doing and establishing connections throughout your industry is an important part of success. Social media allows you to network in your industry and build relationships that can be valuable down the road. This makes you a better resource to your clients. A strong network means you have connections and can provide clients with information they need. Social media is a great tool for connecting with other attorneys, but it can also put you in touch with expert witnesses and client support resources.
4. Share Pertinent Information
Like any professional field, there are always new developments in law. Things change, accomplishments are achieved, and news is made. Social media is a great way to spread this information to as many people as possible. Not only are you doing the public a service, you are showing your awareness of current events. Sharing links to stories in social media is one of the best ways to grow your number of followers and establish yourself as a player in your industry. Whether or not you share your opinion on the current events is up to you, but it can have an impact, so consider adding personal analysis when posting a link.
5. Reach Out to Potential Clients
Finally, the most important, yet sometimes most overlooked, value in social media is connecting with potential clients. Many attorneys are so busy focusing on the right image for their firm they forget the most important part of participating in social media: reaching out to people who need legal services. The Internet is one of the first places people go for information about attorneys. Not only does your participation in social media get you noticed by potential clients, it helps them make an informed decision. Make sure your social media efforts include interacting with potential clients.
Do you wish you had a strong social media marketing campaign, but you lack the time? Do you need help launching a social media strategy? Legal Web Design can help!
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