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Brian Eckert

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A popular adage holds that there are three types of people in this world: those who make things happen, those who watch things happen, and those who wonder what happened.But from a marketing standpoint, it’s possible to add another type to this list: those who capitalize on what happens. The term “newsjacking” was popularized by David Meerman Scott in his book of the same name. According to Scott, newsjacking is “the

Posted by on in Law Firm Marketing
For law firms that want to attract a broader client base—or simply maintain—there is no one single, surefire solution. Compared to 15-20 years ago, however, marketing has become much more of a science, thanks largely to data-tracking tools that collect valuable insights. The team at Legal Web Design is always trying to keep our clients on the leading edge of law firm marketing. With that in mind, we offer a few
Tagged in: Law Firm Marketing
Plus: Tips From Google on How to Perform Site Content Quality Control Google just announced that it’s rolling out the latest version of its Panda Update, first introduced in February 2011. The original Panda algorithm change promoted sites with quality content and downgraded sites with low quality content, and the latest update continues that trend. One difference, however, is that the new Panda Update—dubbed Panda 4.1 by Danny Sullivan at Search
You’ve probably used the online review website Yelp to help you evaluate local dining, shopping, and entertainment as well as things like schools, health clubs, and mechanics. Indeed, it seems that few establishments are able to fly under the Yelp radar...and this includes a law practice. While you may not be all that surprised to learn that your firm is listed on Yelp, the weight that people assign to Yelp legal

Posted by on in Legal Web Design Blog
Tucked away in the pages of a recent social media marketing report is a little-used social media platform that appears poised to make leaps and bounds in the coming year. Podcasts—digital media files made available for download and produced in a series, much like a radio program—are currently used only by about 6% of marketers, as measured in a survey of 2,800 marketers. But 21% of marketers plan on getting in
The overwhelming majority (97%) of marketers participate in social media, according to the 2014 Social Media Marketing Report. Published by Social Media Examiner, the 6th annual study is based on input from more than 2,800 marketers and provides insight into how social media is used to promote businesses. If your law firm is a newcomer to social media marketing, the report offers plenty of compelling reasons why you should hop aboard
The crux of the social media marketing debate has shifted from, “Should I be doing it?” to “How should I be doing it?” Platforms such as Facebook, Twitter, and blogs are musts if you want to build your law firm’s brand and attract new clients. But since your time and resources are limited, this leads to the question of which social media activities provide the best return on investment. According to

Posted by on in SEO
The practice of “corporate journalism,” according to a new report, is the best way for lawyers to stand out in a sea of content. With the advent of the digital and mobile eras, the report begins, the current media landscape is marked by constant access to a seemingly-endless stream of information, from alerts and press releases to newsletters, blogs, and other content. While this has created unprecedented opportunity for law firms
Tagged in: Content Writing SEO
Despite how much you’ve heard about the importance of social media to Internet marketing, you may still have some doubts about how effective sites like Facebook, Twitter, LinkedIn, and YouTube are for generating new business for attorneys. But if you think that these sites are merely platforms for young people to share gossip and post selfies, think again. Data from Pew Research shows that adults use social media in larger numbers

Posted by on in Legal Web Design Blog
Following in the footsteps of Siri—the voice-activated search on iPhones—Google last year rolled out Google Voice, which is now available on both mobile and PC-based versions of Chrome, Google’s popular web browser. While still in its early stages, voice search is growing in popularity and promises to reshape the search engine optimization (SEO) landscape.  Optimizing for voice search probably shouldn’t figure heavily into your SEO strategy at this stage, but a
Tagged in: SEO

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