Legal Web Design Blog

A popular adage holds that there are three types of people in this world: those who make things happen, those who watch things happen, and those who wonder what happened.But from a marketing standpoint, it’s possible to add another type to this list: those who capitalize on what happens. The term “newsjacking” was popularized by David Meerman Scott in his book of the same name. According to Scott, newsjacking is “the
You’ve probably used the online review website Yelp to help you evaluate local dining, shopping, and entertainment as well as things like schools, health clubs, and mechanics. Indeed, it seems that few establishments are able to fly under the Yelp radar...and this includes a law practice. While you may not be all that surprised to learn that your firm is listed on Yelp, the weight that people assign to Yelp legal

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Tucked away in the pages of a recent social media marketing report is a little-used social media platform that appears poised to make leaps and bounds in the coming year. Podcasts—digital media files made available for download and produced in a series, much like a radio program—are currently used only by about 6% of marketers, as measured in a survey of 2,800 marketers. But 21% of marketers plan on getting in

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Following in the footsteps of Siri—the voice-activated search on iPhones—Google last year rolled out Google Voice, which is now available on both mobile and PC-based versions of Chrome, Google’s popular web browser. While still in its early stages, voice search is growing in popularity and promises to reshape the search engine optimization (SEO) landscape.  Optimizing for voice search probably shouldn’t figure heavily into your SEO strategy at this stage, but a
Tagged in: SEO
If there is one thing that can send a website owner into a spiral of confusion and hysteria, it is a Google algorithm update. Algorithm updates happen frequently, but there more intensive instances during the year that can have a significant impact on website rankings. Even the smallest dip in a site’s rankings can be detrimental to your firm. Learning what Google has identified as a problem and removing the penalty applied

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