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SEO

This category is about search engine optimization for law firm websites. 

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Everyone knows SEO is a valuable tool for improving search engine results and ensuring Google and other search engines know your business exists. Ranking high is important, but what’s more important is ranking high for the right searchers. You need to be sure your SEO efforts are helping your site show up when your target client searches for you. As the evolution of SEO continues and the ranking process becomes more
Plus: Tips From Google on How to Perform Site Content Quality Control Google just announced that it’s rolling out the latest version of its Panda Update, first introduced in February 2011. The original Panda algorithm change promoted sites with quality content and downgraded sites with low quality content, and the latest update continues that trend. One difference, however, is that the new Panda Update—dubbed Panda 4.1 by Danny Sullivan at Search
Google Inc. announced last week that websites using  SSL and HTTPS—the secure version of HTTP—may get a ranking boost. In Webmaster speak, HTTPS is a Search Engine Optimization (SEO) “ranking signal.” For now, Google said in a blog post, the signal is very lightweight and will affect fewer than 1% of global queries. Addressing even a minor signal can add up to a major difference.  And as the company admits, it

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The practice of “corporate journalism,” according to a new report, is the best way for lawyers to stand out in a sea of content. With the advent of the digital and mobile eras, the report begins, the current media landscape is marked by constant access to a seemingly-endless stream of information, from alerts and press releases to newsletters, blogs, and other content. While this has created unprecedented opportunity for law firms
Tagged in: Content Writing SEO

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