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Responsive Web Design for Attorneys

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There is a lot of information available regarding the specifics of responsive web design. Articles discuss coding and creating sites that are responsive, and include extreme details for those designing sites. Unfortunately, the information is limited regarding why business owners should consider responsive design. It is difficult for non-designers to grasp just how important responsive web design can be and why it is necessary for a successful Internet marketing campaign.

Does your law firm’s website need to implement responsive web design? You bet!

What is Responsive Web Design?

Responsive web design was created by Ethan Marcotte and is based on the concept that the design of a site should respond to a user’s screen size, platform, and orientation. It uses flexible grids and layouts, images, scripts, and media queries. This allows potential clients to search for information on a laptop, iPad, iPhone, or any other device. They are able to view an attractive, user-friendly version of your website, no matter how they are browsing the web.

By making a website design responsive, you eliminate the need to create a separate design for each device. As the market for mobile devices continues to grow, this is the most efficient solution. Estimates show the mobile web market will exceed 1 billion in the next three years. The majority of phones sold now are capable of browsing the web and about a quarter of all Internet visitors exclusively use mobile devices.

If your website has a responsive design it is ready for the future. Responsive design makes it as easy as possible for potential clients to learn about your firm. The more flexible your site the easier it is to reach your target audience.

How to Determine if Your Site features Responsive Design

There are a few ways to tell if you have a responsive site design. First, you can ask the designer. He or she can provide information about the flexibility of the site and the benefits provided to mobile users when viewing your site.

You can also test the site yourself. Load it on your mobile device. How does it look? Do the images fit on the entire screen or do you need to scroll to view important parts of your site? If you rotate the device, does the screen rotate to adjust the new angle? Do the most important features of the site work properly, such as the “contact” or “more information” options? Mobile designs might not allow for all of the features of a traditional site design, but the most important options must be part of the design.

Responsive web design is an important part of your Internet marketing efforts. If you have questions about your current design or the time is right to upgrade to a responsive design, contact us for more information.

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