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Blog posts tagged in Law Firm Marketing
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Everyone knows SEO is a valuable tool for improving search engine results and ensuring Google and other search engines know your business exists. Ranking high is important, but what’s more important is ranking high for the right searchers. You need to be sure your SEO efforts are helping your site show up when your target client searches for you. As the evolution of SEO continues and the ranking process becomes more
A popular adage holds that there are three types of people in this world: those who make things happen, those who watch things happen, and those who wonder what happened.But from a marketing standpoint, it’s possible to add another type to this list: those who capitalize on what happens. The term “newsjacking” was popularized by David Meerman Scott in his book of the same name. According to Scott, newsjacking is “the
A growing body of research finds that consumers needing legal services are increasingly using the Internet—rather than the advice of friends and family—to find an attorney. The most recent study to report on this trend comes from the marketing firm Perceptio in an eBook entitled “Revenue and Client Growth: A Guide for Firm Management.” In the report, Perceptio points out that in 2005, 65% of people searching for an attorney found
Tagged in: Law Firm Marketing
Law firm web marketing is ultimately all about fulfilling a need. Clients need information and guidance. Our job is to figure out how to meet them wherever they’re going. When a layperson hits the web with a potential lawsuit or a legal need, we want to make sure they find our clients first. To accomplish that, we have to understand how today’s prospective clients are using the Internet to conduct law
Tagged in: Law Firm Marketing SEO
What if I told you there’s an easy answer to all your law firm blogging woes and it’s on your TV 24 hours a day, 7 days a week? That’s right: the news. Current events make blogs better. That’s especially true in the law firm marketing context, where the whole point of blogging is to strengthen your connection to clients and bolster your standing in the search results. Current events blogging
How long can a “hot topic” stay en vogue before the buzz burns out? Social networking for law firms has been a trending topic in our industry for years now, and we suspect that some law firms are probably tired of hearing about how social they should be. How many of you really, truly, actively engage in social media? More to the point, how do you feel about your answer? Well,

Posted by on in Law Firm Marketing
For law firms that want to attract a broader client base—or simply maintain—there is no one single, surefire solution. Compared to 15-20 years ago, however, marketing has become much more of a science, thanks largely to data-tracking tools that collect valuable insights. The team at Legal Web Design is always trying to keep our clients on the leading edge of law firm marketing. With that in mind, we offer a few
Tagged in: Law Firm Marketing

Posted by on in Law Firm Marketing
Google is far and away the largest search engine on the internet. Microsoft (Bing), Yahoo, Ask and AOL aren’t even close. In fact, another Google Site—YouTube—garners more search traffic than all of those competitors combined. More than 3 billion searches are processed on YouTube each month. Every minute, 100 hours of video are uploaded on YouTube. Every month, 6 billion hours of video are viewed on the site, currently the fastest
Google Inc. announced last week that websites using  SSL and HTTPS—the secure version of HTTP—may get a ranking boost. In Webmaster speak, HTTPS is a Search Engine Optimization (SEO) “ranking signal.” For now, Google said in a blog post, the signal is very lightweight and will affect fewer than 1% of global queries. Addressing even a minor signal can add up to a major difference.  And as the company admits, it
You’ve probably used the online review website Yelp to help you evaluate local dining, shopping, and entertainment as well as things like schools, health clubs, and mechanics. Indeed, it seems that few establishments are able to fly under the Yelp radar...and this includes a law practice. While you may not be all that surprised to learn that your firm is listed on Yelp, the weight that people assign to Yelp legal

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