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Blog posts tagged in SEO
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Everyone knows SEO is a valuable tool for improving search engine results and ensuring Google and other search engines know your business exists. Ranking high is important, but what’s more important is ranking high for the right searchers. You need to be sure your SEO efforts are helping your site show up when your target client searches for you. As the evolution of SEO continues and the ranking process becomes more
Law firm web marketing is ultimately all about fulfilling a need. Clients need information and guidance. Our job is to figure out how to meet them wherever they’re going. When a layperson hits the web with a potential lawsuit or a legal need, we want to make sure they find our clients first. To accomplish that, we have to understand how today’s prospective clients are using the Internet to conduct law
Tagged in: Law Firm Marketing SEO
Google Inc. announced last week that websites using  SSL and HTTPS—the secure version of HTTP—may get a ranking boost. In Webmaster speak, HTTPS is a Search Engine Optimization (SEO) “ranking signal.” For now, Google said in a blog post, the signal is very lightweight and will affect fewer than 1% of global queries. Addressing even a minor signal can add up to a major difference.  And as the company admits, it
You’ve probably used the online review website Yelp to help you evaluate local dining, shopping, and entertainment as well as things like schools, health clubs, and mechanics. Indeed, it seems that few establishments are able to fly under the Yelp radar...and this includes a law practice. While you may not be all that surprised to learn that your firm is listed on Yelp, the weight that people assign to Yelp legal
The overwhelming majority (97%) of marketers participate in social media, according to the 2014 Social Media Marketing Report. Published by Social Media Examiner, the 6th annual study is based on input from more than 2,800 marketers and provides insight into how social media is used to promote businesses. If your law firm is a newcomer to social media marketing, the report offers plenty of compelling reasons why you should hop aboard
What smaller law firms lack in resources, they make up for in responsiveness and creativity. This principal applies not only to how small and medium sized firms handle cases, but also to their marketing approach. Simply put, you cannot compete with large law firms on a dollar for dollar basis, but being smart about how you spend your marketing dollars will make them go further and provide the best return on
Tagged in: Law Firm Marketing SEO

Posted by on in SEO
The practice of “corporate journalism,” according to a new report, is the best way for lawyers to stand out in a sea of content. With the advent of the digital and mobile eras, the report begins, the current media landscape is marked by constant access to a seemingly-endless stream of information, from alerts and press releases to newsletters, blogs, and other content. While this has created unprecedented opportunity for law firms
Tagged in: Content Writing SEO
Despite how much you’ve heard about the importance of social media to Internet marketing, you may still have some doubts about how effective sites like Facebook, Twitter, LinkedIn, and YouTube are for generating new business for attorneys. But if you think that these sites are merely platforms for young people to share gossip and post selfies, think again. Data from Pew Research shows that adults use social media in larger numbers

Posted by on in Legal Web Design Blog
Following in the footsteps of Siri—the voice-activated search on iPhones—Google last year rolled out Google Voice, which is now available on both mobile and PC-based versions of Chrome, Google’s popular web browser. While still in its early stages, voice search is growing in popularity and promises to reshape the search engine optimization (SEO) landscape.  Optimizing for voice search probably shouldn’t figure heavily into your SEO strategy at this stage, but a
Tagged in: SEO

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