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Blog posts tagged in Social Networking for Attorneys
A popular adage holds that there are three types of people in this world: those who make things happen, those who watch things happen, and those who wonder what happened.But from a marketing standpoint, it’s possible to add another type to this list: those who capitalize on what happens. The term “newsjacking” was popularized by David Meerman Scott in his book of the same name. According to Scott, newsjacking is “the
How long can a “hot topic” stay en vogue before the buzz burns out? Social networking for law firms has been a trending topic in our industry for years now, and we suspect that some law firms are probably tired of hearing about how social they should be. How many of you really, truly, actively engage in social media? More to the point, how do you feel about your answer? Well,
The overwhelming majority (97%) of marketers participate in social media, according to the 2014 Social Media Marketing Report. Published by Social Media Examiner, the 6th annual study is based on input from more than 2,800 marketers and provides insight into how social media is used to promote businesses. If your law firm is a newcomer to social media marketing, the report offers plenty of compelling reasons why you should hop aboard
Despite how much you’ve heard about the importance of social media to Internet marketing, you may still have some doubts about how effective sites like Facebook, Twitter, LinkedIn, and YouTube are for generating new business for attorneys. But if you think that these sites are merely platforms for young people to share gossip and post selfies, think again. Data from Pew Research shows that adults use social media in larger numbers

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