Should you Include Video Content on Your Website

People not using Internet marketing to make a full-time living often feel overwhelmed by how quickly developments come to pass in the industry. Some business owners are just getting on board with having a website and using a blog, but they already feel behind because there are so many other strategies they are not yet using. Attorneys often fall into this category because their priorities are on their clients and their cases. Many understand the importance of online marketing, but these projects are put on the backburner in favor of client work, especially in smaller firms.

One of the most valuable tools attorneys have in their Internet marketing arsenal is video content. It used to be a website filled with written information was enough. Now, many attorneys find that featuring videos on their law firm’s sites is one of the best ways to attract clients. Not only does it “beef up” the content, videos give a detailed look into your firm and help clients feel at ease before they even walk through your door.

Celebrity Status
As simple as it is to add video content to your firm’s site, it still provides major impact. Many attorneys find that featuring videos on their site and creating a YouTube channel helps establish them as experts in their fields. Even though anyone can post videos online, well-made videos still give a “celebrity” impression. If a video is professionally made and features valuable information, like a commercial on television but even more in-depth, clients get a strong positive impression of your experience and your firm. Despite the proliferation of videos featuring everyday people, there is still a tendency to feel a bit star-struck when working with someone we’ve seen on a screen.

Educational
Videos are another way to educate potential clients and make their decision to choose your firm easier. Some people will visit your site and read all the information you have provided, while others will skim the written material and move on. Videos capture the attention of those who learn by engaging senses that are not as highly engaged when reading. Not only does it give you an opportunity to share more information, it does so in a way that is appealing to different groups of people. It also gives you a greater reach when it comes to sharing legal information with the public. If you do expand to an entire channel of content, you are doing your industry a service by educating a larger group of people.

Are you looking for ways to make your law firm’s website more engaging? Are you disappointed in the results you are having and you are ready to bump your site up a notch? We can help. Your website is one of your most effective marketing tools and we’ll make sure you are getting the most out of it for your firm.

Blog Archive

Video of the Week

Request a Free Legal Web Design Consultation

No Obligation - No Hassle - NO SPAM
  • This field is for validation purposes and should be left unchanged.

Tips and Tricks

Our Newsletter Subscription is 100% Opt-In - No Spam

On behalf of the undersigned individually and for the applicant business:

I/We authorize my/our insurance company, bank, financial institution, or other creditors to release to SBA all records and information necessary to process this application.

If my/our loan is approved, additional information may be required prior to loan closing. I/We will be advised in writing what information will be required to obtain my/our loan funds.

I/We hereby authorize the SBA to verify my/our past and present employment information and salary history as needed to process and service a disaster loan.

I/We authorize SBA, as required by the Privacy Act, to release any information collected in connection with this application to Federal, state, local, tribal or nonprofit organizations (e.g. Red Cross Salvation Army, Mennonite Disaster Services, SBA Resource Partners) for the purpose of assisting me with my/our SBA application, evaluating eligibility for additional assistance, or notifying me of the availability of such assistance.

I/We will not exclude from participating in or deny the benefits of, or otherwise subject to discrimination under any program or activity for which I/we receive Federal financial assistance from SBA, any person on grounds of age, color, handicap, marital status, national origin, race, religion, or sex.

I/We will report to the SBA Office of the Inspector General, Washington, DC 20416, any Federal employee who offers, in return for compensation of any kind, to help get this loan approved. I/We have not paid anyone connected with the Federal government for help in getting this loan.

CERTIFICATION AS TO TRUTHFUL INFORMATION: By signing this application, you certify that all information in your application and submitted with your application is true and correct to the best of your knowledge, and that you will submit truthful information in the future.

WARNING: Whoever wrongfully misapplies the proceeds of an SBA disaster loan shall be civilly liable to the Administrator in an amount equal to one-and-one half times the original principal amount of the loan under 15 U.S.C. 636(b). In addition, any false statement or misrepresentation to SBA may result in criminal, civil or administrative sanctions including, but not limited to: 1) fines and imprisonment, or both, under 15 U.S.C. 645, 18 U.S.C. 1001, 18 U.S.C. 1014, 18 U.S.C. 1040, 18 U.S.C. 3571, and any other applicable laws; 2) treble damages and civil penalties under the False Claims Act, 31 U.S.C. 3729; 3) double damages and civil penalties under the Program Fraud Civil Remedies Act, 31 U.S.C. 3802; and 4) suspension and/or debarment from all Federal procurement and non-procurement transactions. Statutory fines may increase if amended by the Federal Civil Penalties Inflation Adjustment Act Improvements Act of 2015.

I/we authorize you to process my loan application/s based on the information provided.