Facebook for Attorneys: 7 Tips For Using it to Grow Your Practice
With more than one billion users expected by the end of 2012 – and millions more joining every month – Facebook isn't just the world's most popular social media site, it is also a great online marketing tool for attorneys and law firms. Using Facebook to find new clients and increase the size of your network takes more than simply setting up a profile, however. To use the site effectively, attorneys have to remember a handful of key tips and strategies.
Here are seven things attorneys can do to use Facebook as a tool to grow their practice:
1. Create a custom Facebook profile. Like a good suit, a custom Facebook profile helps you to stand out in the crowd, while also enhancing your professional credibility online. It takes very little, in terms of time and money, to get a custom Facebook page, but makes you adds to the professional appearance of your Internet presence.
2. Know your goal. When you log into your Facebook account, your goal should be to post interesting content and make new connections. Think of it as more of a networking tool than a sales avenue, and you'll have an easier time meeting potential clients.
3. Find the right tone. Along the same lines, it is critical that you find the right voice when using social media to promote your attorney website. You want to come across as professional, but not too aloof. Make it clear that you know what you're posting about, but you should be approachable by people with questions.
4. Post updates regularly. You do not have to spend your entire day on Facebook to make it work, but you should log in regularly to add new content and ideas. Otherwise, you will have a hard time generating the kind of momentum it takes to build a strong social media following.
5. Choose your friends carefully. It goes without saying that you should add your clients and colleagues friends, but also look out for other professionals (like accountants or physicians, for example) who might be able to refer business your way. Also, be wary of adding anyone to your network who might hurt your credibility.
6. Be careful about sharing sensitive information. Privacy is a hot topic on the Internet right now, and for good reason: Clients and customers are getting more concerned about what's being shared over the Internet for everyone to see. Always err on the side of caution when trying to decide what is appropriate to post on Facebook.
7. Link to your other profiles and websites. If you have an attorney website, blog, or other social media profiles, make sure to link your Facebook account with them regularly. That is the easiest way to get the most mileage out of every post and update.
Need a new attorney website, or help getting more from social media? Set up a free consultation today.