Content is king. Let Legal Web Design give your writing the royal treatment it deserves.
You’ve given your firm a digital presence through website design and social media. You understand the value of search engine optimization (SEO) for reaching potential new clients. You’re registering more and more site views with each passing month.
But when readers end up on your pages, do they like what they see?
It’s not just what you say, but how you say it. Quality content is a key to converting readers into clients. It increases your site’s integrity and boosts search engine rankings and traffic.
With each passing year, Google increases its emphasis on quality content. Your site’s success is built on quality copywriting. At Legal Web Design, we’ll help you create content that establishes credibility for a reasonable investment.
Copywriting and SEO are not the same.
Still trying to work your way through SEO and keywords in content?
You aren’t alone.
Unfortunately, if your focus is on keywords your content is unlikely to grab the attention of readers or to attract quality links from other sites.
Content does need to contain certain words and phrases, but the frequency of these words and phrases is no longer as important as it once was with search engines. In the early days of SEO, “keyword stuffing” was the key to success. The more keywords in your content the better. In modern SEO this strategy is a mistake.
Google is smarter than ever and able to interpret a user’s intention. Starting with its Panda and Penguin updates and continuing with Hummingbird, Google rewards original, high-quality content in the form of higher page rankings. As Google itself has said, “We encourage original, high-quality content since that’s what’s best for web users.” (Watch Google’s Matt Cutts explain the value of good content)
Readers engaged by good content are more likely to spend time on your site, share content, post comments, and most importantly, convert from visitors to clients. You can have the best design and visual aids in the world, but if the content isn’t relevant and well-written, readers will look elsewhere for answers.
People value sites that employ a journalistic writing style because it conveys a sense of authority. They’re looking for answers and that’s what Google wants to give them.
Legal Web Design works with top quality copywriters.
Chances are, you’ve already outsourced some aspects of your digital presence. It saves you time and frustration.
You can do the same with your content. Quality blogs, page content, and press releases take time – something that’s at a premium for attorneys. Legal Web Design writers can help you create the content you need – consistent with your brand and able to establish you as an authority in your industry – for your website and blog.
If you need help with content creation, contact the team at Legal Web Design. During a free consultation, we’ll discuss a content strategy that works for you, whether it’s on an ad hoc or ongoing basis.