Google+ (Plus) Tips for Attorneys

Google+ Tips for Attorneys and Law Firms

Please note: Legal Web Design assists with the setup and management of Google+ pages, but does not have a service mark or trademark affiliation with the Google+ brand or any other Google-owned trademark.

In the past few years, social media marketing has become more important to lawyers, especially those looking to gather new clients from their attorney websites.  Google+ has rapidly earned a place in the crowded social media market.

We’ll help you establish a presence on Google+ and use it to grow your firm.

Google+ (sometimes called Google Plus or simply G+) grew quickly due in part to its name recognition. Google isn’t just the world’s most popular search engine, it’s also the internet’s most frequently used website. Google is also the owner of YouTube and the Android mobile platform.

The company has hundreds of millions of happy users – and is the most powerful name on the internet.

Google+ represents the best of Twitter, Facebook, and other social sites because it doesn’t just allow for networks, social circles, and quick news feed/status updates, it gives you the opportunity to use all of them in a more seamless, straightforward way.

So what does Google+ mean for lawyers and their online marketing strategies?

In a word: opportunity.

To make the most of it, you need to know the best ways to integrate G+ into your attorney website marketing strategy.

Here are a few quick tips to help you get started:

1. Set up a Google+ profile today.  It’s no surprise given the company’s past successes, Google+ is currently registering tens of millions of new users every month. Now is the time to join, especially if you want to get a leg up on your competitors.

2. Emphasize accuracy, reputation, and professionalism. The same rules you use to market your legal practice elsewhere apply on Google+. Make sure the information listed about your firm is accurate, and then write descriptions and other content that emphasizes your experience and professionalism.

3. Look for local clients first. Google+ recently “absorbed” Google Places, so it’s now the top resource for finding local clients. It’s more powerful than the Yellow Pages ever were, and a lot less expensive, so ensure local clients can find your legal practice before worrying about anything else.

4. Build a network that brings in business. Connect with previous clients, other professionals, and even other lawyers in your area (except direct competitors) to make your Google+ profile as powerful as possible. As with Facebook and Twitter, it’s all about making the right connections.

5. Make Google+ a part of your long-term attorney website marketing strategy. Like anything else, it takes some time to market your legal practice through Google+. But if you commit to making updates, adding content, and following up on requests (or having an online marketing team do it for you),  you’re bound to see the right long-term results.

Please note that Legal Web Design’s brand is not affiliated with Google+.

If you need help working with Google+, designing an attorney website, or just putting together a high-ROI legal internet marketing strategy, contact the team legal web design today – we’ll explain everything you need to know and show you the best ways to get started.

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