Google My Business: 5 Tips for Attorneys
Google My Business for Attorneys and Lawyers
Please note: Legal Web Design assists with the setup and management of Google My Business pages, but does not have a service mark or trademark affiliation with the Google My Business brand or any other Google-owned trademark.
In the past few years, social media has become more important for law firm internet marketing. This is especially true for law firms looking to gather new clients from their attorney websites. Google My Business has rapidly earned a place in the crowded online marketing world. We’ll work with you to create a Google My Business listing, which will help with your overall marketing efforts.
Google My Business grew quickly due in part to its name recognition. Google isn’t just the world’s most popular search engine, it’s also the internet’s most frequently used website. In addition, it is also the owner of YouTube and the Android mobile platform.
The company has hundreds of millions of happy users – and is the most powerful name on the internet. So what does Google My Business mean for lawyers and their internet marketing strategies? In a word: opportunity. To make the most of it, you need to know the best ways to integrate Google My Business for attorneys into your website marketing strategy.
Here are a few quick tips to help you get started:
1. Improve your law firm internet marketing strategy by creating a Google My Business profile today.
It’s no surprise given the company’s past successes, Google My Business is currently registering millions of new users every month. Now is the time to join, especially if you want to get a leg up on your competitors.
2. Emphasize accuracy, reputation, and professionalism.
The same rules you use to market your legal practice elsewhere apply to Google My Business for attorneys. Make sure the information listed about your firm is accurate and then write descriptions and other content that emphasizes your experience and professionalism.
3. Look for local clients first.
Business listings on Google My Business are now one of the top resources for finding local listings. It’s more powerful than Yellow Pages ever was and a lot less expensive, so ensure local clients can find your legal practice before worrying about anything else.
4. Connect with clients by responding to reviews.
Use Google My Business to connect with previous clients and respond to reviews. Whether you received a good or bad review, it is important to respond to them all. Therefore, responding to good and bad reviews lets people know that you value customer service.
5. Make Google My Business a part of your long-term law firm internet marketing strategy.
Like anything else, it takes some time to market your legal practice through Google My Business. But if you commit to making updates, adding content, and following up on requests (or having a lawyer internet marketing team do it for you), you’re bound to see the right long-term results.