LinkedIn focuses primarily on professional relationships and allows people to connect through their professional network. Many believe it is the best social network for connecting people based on professional skills.
Once connected, LinkedIn alerts you to their connections and tells you how you might be connected with that person. It also suggests potential connections based on information in your profile and the people with whom you connect. It creates a web of professional networking that can be extremely beneficial to your success. Since the majority of users on LinkedIn are there to connect with potential clients and employers, you can avoid much of the personal exposure and unprofessionalism found on other social networks.
How can an attorney put LinkedIn to use for their practice?
Create a LinkedIn profile. Be sure it includes a professional photograph and information you want potential clients to see when they arrive at your page. LinkedIn requests your previous employers and allows users to search by company, which means you have an easy way to contact people with whom you have previously worked. Your profile should also include a link to your website, contact information, education, and testimonials from previous clients. Essentially, you are creating an interactive resume online.
Reach out to people in your professional network. The more people with whom you connect the better your chances are of being noticed by a potential client. People in immediate need of an attorney can conduct a search, but people can also find you indirectly through your shared connections.
Post updates. This is similar to status posts on Facebook and sharing on Google+, but LinkedIn members are not using the feature as actively yet as they do on other social networks. This means any updates you post do not get lost in the shuffle. It is also a good idea to limit LinkedIn posts to professional topics, such alerting people to new services offered by your firm. You can also use updates to alert people to professional accomplishments.
Join groups. LinkedIn groups provide a way to meet people in your industry. Groups allow members to share information and connect with one another based on professional interests.
Endorse connections. LinkedIn allows members to share information about their professional connections. If someone works with you and is happy with the result, they have the option of sharing an endorsement. Likewise, if you are happy with someone’s services or products, you can do the same. This is a great way to grow your network and reward those with whom you have worked in the past.
Consider a paid membership to LinkedIn. It is possible to utilize LinkedIn for free, but paid users enjoy a number of additional benefits. For instance, paid users are able to see specific details about people who view their profiles. They can also request introductions, send “inmails” to any member of LinkedIn, and conduct extensive searches with multiple filters.
Legal Web Design can help you put LinkedIn to work for your practice. Organizing and maintaining an active profile on LinkedIn takes time, but it brings clients to your business. If you need assistance with LinkedIn, any other social network, or designing a legal Internet marketing strategy, contact the team at Legal Web Design today.