LinkedIn is a powerful social media tool for connecting professionals based on their skills and experience.
The site alerts users of new and potential connections and tells you how you might be connected with that person. It creates a web of professional networking that can be extremely beneficial to your success.
Since the majority of users on LinkedIn are there to connect with potential clients and employers, you can avoid much of the personal exposure and unprofessionalism found on other social networks.
Let us help you set up a LinkedIn profile and begin using this platform to expand your professional network.
Many believe LinkedIn is the best social network for connecting people based on professional skills.
LinkedIn focuses primarily on professional relationships and allows people to connect through their professional network.
Once connected with someone, you’re alerted to that person’s connections and prompted to connect. The site also suggests potential connections based on information in your profile and the people with whom you connect.
This creates a web of professional networking that can be extremely beneficial to your success.
Since the majority of users on LinkedIn are there to connect with potential clients and employers, you avoid much of the personal exposure and unprofessionalism found on other social networks.
How can a law firm make the most of LinkedIn?
Create a LinkedIn profile. It should include a professional photograph and information you want potential clients to see when they arrive at your page. LinkedIn requests your previous employers and allows users to search by company, which means you have an easy way to contact people with whom you have previously worked. Your profile should also include a link to your website, contact information, education, and testimonials from previous clients. Think of it as an online resume.
Reach out to people in your professional network. The more people with whom you connect the better your chances of being noticed by a potential client. People in immediate need of an attorney can conduct a search, but people can also find you indirectly through your shared connections.
Post updates. LinkedIn offers the ability to post updates as you would on Facebook and Google+, but the practice isn’t as popular as it is on other social networks – which means what you post gets attention. You avoid being “part of the noise” because only the most avid LinkedIn users post and posts focus on professional topics, such alerting people to new services offered by your firm. You can also use updates to alert people to professional accomplishments.
Join groups. LinkedIn groups provide a way to meet people in your industry. Groups allow members to share information and connect with one another based on professional interests.
Endorse connections. LinkedIn allows members to share information about their professional connections. If a client is happy working with you they can share an endorsement. Likewise, if you are happy with someone’s services or products, you can do the same. This is a great way to grow your network and reward those with whom you have worked in the past.
Consider a paid membership to LinkedIn. It is possible to utilize LinkedIn for free, but paid users enjoy a number of additional benefits. For instance, paid users are able to see specific details about people who view their profiles. They can also request introductions, send a direct message “inmail” to any member of LinkedIn, and conduct extensive searches with multiple filters.
Organizing and maintaining an active profile on LinkedIn takes time, but it brings clients to your business. Legal Web Design can help you put LinkedIn to work for your practice.
If you need assistance with LinkedIn, any other social network, or designing a legal Internet marketing strategy, contact the team at Legal Web Design today.