Website security is more important than ever.
Are you interested in protecting you and your clients’ personal information, while at the same time gaining an edge in Google search rankings?
Adding an SSL 2048-bit key certificate – better known as HTTPS or HTTP over TLS – to your website allows you to achieve both goals with a single upgrade.
Bad web security has gained attention in recent years as individuals and businesses have increasingly been the victims of criminals and governments seeking to acquire personal information. More and more, internet users – so just about everybody – is wondering how to keep personal, professional and financial details safe from prying eyes.
Legal Web Design helps you protect information and secure your site.
Web companies have begun beefing up online security in response to all of the threats. Google led the charge by making HTTPS, a form of encryption and now the default for all of its services. Other sites soon followed.
Now, Google – with an eye toward “HTTPS Everywhere,” – is incentivizing security by offering a minor search engine optimization (SEO) boost for websites that ditch HTTP in favor of HTTPS. The company recently announced that HTTPS will now serve as a search engine optimization (SEO) ranking signal. That is, Google will now favor sites that switch to secure, encrypted connections.
For the time being HTTPS is only a minor signal, but Google has hinted that it may strengthen the signal over time as a way to bolster web security on a broad scale.
And considering Google’s position as the world’s most popular web search engine, there really is no such thing as a minor announcement. What started as a small adjustment, but we’re headed toward encrypted everything and it will likely be standard practice in the not-too-distant future.
Why HTTPS matters for law firm marketing
HTTPS isn’t just for sites that accept payments or require users to enter credit card information.
An encrypted connection protects both you and your clients/potential clients from would-be criminals and snoopers who can use seemingly-unimportant information – something as innocuous as your email address or phone number – to gain access to multiple accounts.
An encrypted HTTPS site protects your network from intruders who might:
- Steal private information
- Send spam from your email server
- Hack into network computers
- Breach security in other ways
Potential clients might be reluctant to risk putting personal information into the wrong hands when they submit a “free consultation” form or even join your mailing list. If you’re promising customers you’ll keep their personal details confidential, but you don’t have a secure website, you can’t really fulfill that promise.
Now is the time to make your site as secure as possible.
Security improvements not only put clients at ease, adding HTTPS to your site gives you better standing with Google. Anyone who’s ever taken a traffic hit from a Google update such as Penguin or Hummingbird understands how important it is to comply with the Internet’s unequivocal gatekeeper.
For more information about Legal Web Design SSL hosting services please contact us for a free consult.