5 Tips for Attorneys Using Twitter as a Marketing Tool
Is Twitter for attorneys a great online marketing tool for your website… or just a way to waste your time trying to find new clients with 140 characters or less?
The answer to that question depends a lot on how you use Twitter, as well as your approach to social media marketing in a bigger sense. That’s because, unlike other tools and ideas you might try, Twitter isn’t just about growing your law practice through advertisements – it’s all about engaging new potential clients and growing your list of followers to the point that others take notice and start to refer business your way.
With that in mind, here are five tips for attorneys who want to use Twitter as a marketing tool:
1. Bring Something Interesting to the Discussion
Don’t just tweet of something you’ve seen in five other places. Instead, find something humorous, unique, or insightful to share. As an attorney, you don’t need to entertain, but you should be interesting to potential clients.
2. Know the Easiest Path to Attention
For a lawyer, the easiest way to pick up followers is by adding analysis or perspective to a piece of breaking news. Show those who might work with you in the future how a new ruling or development could affect them down the road.
3. Multiply Your Marketing Efforts
By following the first two rules, you can accomplish two important things: First, you grow your list of followers steadily over time. Second, you get re-tweets from what you’ve posted. As with all social media marketing, getting people to pass on your content is one of the keys to long-term success.
4. Read it Before You Post It
Sending tweets riddled with typos or factual errors is the fastest way to destroy your reputation online. Read your tweets carefully before you send them, and make sure they say what you really want them to.
5. Link Your Twitter Account to Your Attorney Website Early and Often
A single tweet is unlikely to trigger contact from a potential client. That’s why your tweets should link back to your attorney website, where those interested can find more information or schedule a consultation.
Finding new clients through Facebook, Twitter, and other social media sites is a lot easier when you have a proven plan of action. Contact the team at Legal Web Design today for help with Twitter for attorneys or to let us show you how to use your attorney website to find new clients every month.