Content may be king, but the navigational principles, color scheme, and the layout of your modern law firm website design are also important. Within seconds of landing on your website, a visitor will build a strong opinion based on how easily information can be accessed. This immediately determines how much time the visitor will spend on your site.
While your website must be pleasing to the eye, it also needs to be easy to use and navigate. Whether your firm practices family law or personal injury, a custom attorney website design is one of the best digital marketing tools you have at your fingertips. Therefore it is essential to design a website that is useful to potential clients and explains your firm’s practice areas.
One major mistake many law groups make is designing their legal website to look like an ode to the firm and not catering to user experience. Make sure to provide a home page that gives visitors information they need. For instance, a bankruptcy law firm should provide links and navigation to advice on avoiding foreclosure or guides to Chapter 11 restructuring. The idea is to have an attorney website design that is user-friendly and helps prospective clients. It should also reflect your corporate ethos and practice.
There may be certain topics that visitors to your lawyer website find most useful. These topics should be placed as prominently as possible on the main page. When coming up with a content marketing strategy for your firm, keep in mind that it is useful to provide tabs that link to a topic page.
Your online marketing plan should also consider the type of content you want to provide to clients. To better assist clients, your modern law firm website must provide users with access to promotional materials and important information. This can include links that direct users to monthly newsletters, e-books, guides, blog posts, social media accounts, and other resources.
Make contact information and calls-to-action visible and prominent on the website. Strategically placed contact information or an option to call the law firm is a necessity. If you offer a 24-hour live chat support service, the chat box should also be clearly visible. The chat box should be placed in a position that is accessible, but not intrusive.
The goal of good modern law firm website design is to ensure that the visitor stays on the website as long as possible. Therefore, the visitor will have more time to learn about your law firm. In return, this increases the chances the visitor will take the next step and make the first phone call. Need help getting started with custom websites or marketing campaigns for your law LLC? Contact Legal Web Design today for a FREE consultation.
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