Content is king. Let Legal Web Design give your writing the royal treatment it deserves.
You’ve given your firm a digital presence through website design and social media. You understand the value of search engine optimization (SEO) for reaching potential new clients when they enter search terms into their browser. You’re registering more and more site views with each passing month. But when readers do end up on your pages, do they like what they see?
It’s not just what you say, but also how you say it. Well written content is one of the keys to converting readers into clients and to building site integrity. Quality content can, in fact, increase your search engine rankings and traffic. Each year Google places increased emphasis on quality content. This means that your firm should also be placing more stock in quality copywriting.
Copywriting and SEO are not the same thing
If you’re still hung up on “keywords”, your site might be lacking the key words needed to grab readers’ attention and attract quality links from other sites.
While your content does still need to contain certain words and phrases, it matters less and less how often they appear. In the early days of SEO, “keyword stuffing”—or loading content with search terms—was de rigeur. Now, it’s a faux pas. Google is getting smarter. It interprets what we’re asking for like never before. Starting with the Panda and Penguin updates and continuing with Hummingbird, Google rewards original, high-quality content in the form of higher page rankings. As Google itself has said, “We encourage original, high-quality content, since that’s what’s best for web users.” (Watch Google’s Matt Cutts explain the value of good content)
Readers who are engaged by good content are more likely to spend time on your site, share content, post comments, and most importantly, convert from visitors to clients. You can have the best design and visual aids in the world, but if the content isn’t relevant and well-written, readers are apt to look elsewhere for answers. Answers, after all, are what people are looking for when they search online, and answers are what Google is trying to provide by offering search results. People value sites that employ a journalistic writing style because it conveys a sense of authority.
Legal Web Design Works With Top Quality Copywriters
You already outsource many facets of your digital presence, and it makes sense to also work with professional copywriters. As a lawyer, you probably have excellent writing skills, but it’s less likely that you have the time needed to write quality blogs, page content, and press releases on a weekly basis.
If you need help with content creation, contact the team at Legal Web Design. During a free consultation we can discuss a content strategy that works for you, whether it’s on an ad hoc or ongoing basis.