Creating a website is challenging work, which is why many companies have mediocre sites. When you first begin building or revamping your law firm’s site, the experience can seem overwhelming. There is a lot you need to know and do, but if you organize the information, the process becomes much easier. Understanding the most common web design mistakes to avoid when creating your lawyer website ensures you will end up with something better than average. Once you have a functional site, you can continue to build on its strong foundation.
What are the most common mistakes to avoid when building a website?
One of the biggest web design mistakes to avoid is creating a user un-friendly site. It doesn’t matter how great your site might be concerning the information it provides, if it is not user-friendly, it will not achieve your goals. When visitors arrive at your site, they must feel welcomed and able to navigate the material. When designing your lawyer website, consider what information people need and how much they would be willing to dig for it. All of the material on your site is important, but some must be right at the fingertips of site visitors. Make it easy to contact your firm and make sure you highlight the information you most want visitors to see. Navigating your site should make sense and the overall style should be appealing.
Make no mistake, content on a website is extremely important. However, adding poor content is one of the web design mistakes to avoid. In addition to basic information about your firm, you must also update your site on a consistent basis with written materials and video, if possible. If you are posting content just for the sake of doing so, you are doing more damage than good. Any content on your site should be informative and aid in creating an expert image for your firm. It is not just content, but valuable, expertly crafted content that is important.
Another web design mistake to avoid is not adding links to social networking sites. Social networking can be fun, but it can also be intimidating for business owners. Legal professionals sometimes dismiss the value of social media or assume it is “not for them.” This is not true! Social media is important for anyone who wants to grow a business and establish a reputation online. Your site should include links to your social media accounts and your social media accounts should be active. Your goal is to create a web of connections on the Internet. This allows you to share information and spread the word about your firm.
You and everyone at your firm is likely busy with client work, but for this to continue, you must stay on top of your marketing efforts. If potential clients visit your site, only to find the pages filled with glitches, they will move on to your competition. The process of building and maintaining websites is constantly changing, so unless you have the time to keep up with all of the developments, your site will eventually suffer. Working with someone whose job is to maintain your site and ensure potential clients are able to access the information they need, allows you to focus on your firm while your website remains a valuable marketing tool.
There are several web design mistakes to avoid as a lawyer and it can become overwhelming. If you need assistance building and maintaining your firm’s site, schedule a free consultation with Legal Web Design. We can help you get things up and running, and ensure your site continues to support your marketing goals.
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