The About Page for your lawyer website is one of the most important features, but many times it gets neglected. Numerous attorney websites feature just a few details, focusing more on providing legal tips and information to potential clients. Unfortunately, a scant, disorganized, or unappealing About Page can drive clients away. Remember, the first reason people visit your site is to learn about you, your law firm, and how you can help solve their problems. Your About Page is the perfect place on your site to share this information.
The best way to ensure your lawyer website About Page is to keep it organized and filled with the information potential clients need to know. This information helps them determine if your firm is right for their needs and helps them feel comfortable reaching out to you with questions. The easier the About Page is to navigate and the more information you provide, the likelier a potential client is to make your firm their first choice when they need legal support.
The first step to creating an organized About Page for your lawyer website is to determine what information to share. Once you have a list of details about you and your firm, divide it into categories. For instance, you might have a section for details about your career and your professional accomplishments, a section about your firm in general, and a section about your areas of expertise. Begin the page with details about you and your firm and funnel the content back to topics that concern your client directly. This builds confidence concerning your ability and details how that ability relates specifically to a potential client’s needs.
Next, make it very clear how potential clients can reach out on your website for assistance. Basic contact information should be available on all pages of your law firm website. Providing detailed information about how to contact you is an essential part of your About Page. Do you offer free consultations? Are you available for telephone consultations? Do clients visit your office or do you come to their home during the initial consultation? Knowing this information right from the start puts a potential client at ease, so it is important to include it.
Finally, make the About Page visually appealing on your attorney website. The text must be easy to read and images should relate to your clients. For instance, three or four paragraphs concerning the information above is an effective format for most About Pages. It is also important to include two to three images of you meeting with current clients, for a personal touch. This is just a general guideline for designing an effective About Page, so your specific page might be different.
If you need assistance designing your lawyer website About Page or you want to improve your legal website, we can help. Contact us for more information.
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