As a lawyer, you know the importance of SEO for attracting new clients and growing your business. Here are 3 important SEO strategies for lawyers that you should be using to get ahead of the competition:
1. Optimize Your Website for Local Search
Make sure your website is optimized for local search by including your location in your titles and tags, as well as in your content. This will help you rank higher in search engine results pages (SERPs) for searches related to your location.
If you want your website to be found by people searching for businesses or services in your local area, you need to optimize it for local search. Here are some tips on how to do that:
- Include your city and state in your website title and tags
- Use geo-targeted keywords in your content
- Create a Google My Business listing for your business
- Optimize your website for mobile devices
- Make sure your NAP (name, address, and phone number) is consistent across all your online listings
2. Use Relevant Keywords
Use relevant keywords throughout your website, including in your titles, tags, and content. This will help you rank higher in SERPs for those keywords, and it will also help potential clients find your website when they’re searching for a lawyer with your specific skills and experience.
How Do You Find the Right Keywords?
Your law firm’s website is one of the most important marketing tools you have. It needs to be optimized for the right keywords to attract potential clients and prime them for contact with your firm.
There are a few ways to go about finding the right keywords for your site. First, you can use a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer. These tools will allow you to see how often certain keywords are searched for, and also give you ideas for related keywords that you may not have thought of.
Another way to find keywords is to simply ask your potential clients what they would search for if they were looking for a law firm like yours. You can also look at your competition to see what keywords they are targeting.
Once you have a list of potential keywords, you need to start incorporating them into your site’s content. Use them in your page titles, in the body of your text, and your website’s meta tags. Meta tags are the code behind the scenes that help search engines index your site.
If you’re not sure how to do this, or if you want to make sure you’re doing it correctly, consider hiring an SEO expert to help you. The right keywords can make a big difference in the number of people who find your site when they’re searching for a lawyer. Make sure you’re using them to your advantage.
3. Promote Your Website
Make sure potential clients can find your website by promoting it through online directories, social media, and other online channels. The more people who know about your website, the more likely they are to visit it and hire you as their lawyer.
By following these SEO strategies, you can attract more clients, grow your law firm, and get ahead of the competition. For more information or to get help improving your website’s SEO, contact Legal Web Design.