Top 5 Ways to Spend Your Law Firm’s Marketing Budget this Year

The money you have to invest in marketing is one of your law firm’s best resources but figuring out how to invest that money wisely takes some thought. What are the best ways to spend your law firm marketing budget? Unless your firm is a rare exception, you don’t want to invest a chunk of […]

Is Your Firm Making the Most of These SEO Trends?

SEO trends are constantly changing and keeping up when you’re busy can be a daunting task. If your plan is to handle the SEO for your law firm on your own, it’s best to choose just a few trends you think will work best and focus on those. But even SEO professionals sometimes struggle to […]

Law Firm Testimonials and Reviews: How Happy Clients Help You Grow Your Business

People have always used the opinions of others to help them make buying decisions. Today, those testimonials and reviews are more important than ever – and shared online. Review sites allow people to quickly and easily share their thoughts on businesses. And while some business owners find this intimidating, it’s actually one of the best […]

Why Your Firm Needs More than a Generic Attorney SEO Formula

If you’re lost when it comes to attorney SEO and your website, there are plenty of resources available to help you. Unfortunately, not all of these resources are created equally. And if you’ve stumbled into an SEO scam and learned things the hard way, you’re likely overwhelmed by all of the options and trying to […]

Two Weeks to Better SEO for Your Law Firm Website

Mastering SEO for your law firm website doesn’t need to take forever. Here are a few simple tips that can help you reach your SEO goals in just a couple of weeks. Law firms invest a lot of time and money into SEO and for good reason. The better a firm’s site ranks the more […]

Law Firm Websites Investing Your SEO Efforts in Your Target Audience

Everyone knows SEO is a valuable tool for improving search engine results and ensuring Google and other search engines know your business exists. Ranking high is important, but what’s more important is ranking high for the right searchers. You need to be sure your SEO efforts are helping your site show up when your target […]

Google Announces Panda “4.1” Update That Should Help Small Sites

Plus: Tips From Google on How to Perform Site Content Quality Control Google just announced that it’s rolling out the latest version of its Panda Update, first introduced in February 2011. The original Panda algorithm change promoted sites with quality content and downgraded sites with low quality content, and the latest update continues that trend. […]

Google Announces that SSL (HTTPS) is a SEO Ranking Signal

Google Inc. announced last week that websites using  SSL and HTTPS—the secure version of HTTP—may get a ranking boost. In Webmaster speak, HTTPS is a Search Engine Optimization (SEO) “ranking signal.” For now, Google said in a blog post, the signal is very lightweight and will affect fewer than 1% of global queries. Addressing even […]

Attracting New Clients with Corporate Journalism

The practice of “corporate journalism,” according to a new report, is the best way for lawyers to stand out in a sea of content. With the advent of the digital and mobile eras, the report begins, the current media landscape is marked by constant access to a seemingly-endless stream of information, from alerts and press […]

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