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What You Need to Know about the Best Marketing Strategies for Law Firms

Marketing is an essential part of getting your firm noticed. But many attorneys have no idea where to begin. The best marketing strategies for law firms are organized, comprehensive, and effective. But creating a marketing plan for a law firm is a big challenge. The good news is it is one well worth undertaking and […]

Growing Your Firm: Three Key Principles of Attorney Marketing for Attracting Potential Clients

If you’ve been marketing your law firm for any length of time, you’re probably familiar with attorney marketing basics. Create a website, network, offer the best service possible, and encourage complimentary word-of-mouth. Even moderately successful attorneys now the nuts-and-bolts for getting the word out about their firms. But this is far from enough when it […]

7 Myths of SEO

Law Firm SEO Optimizing your firm’s site is a big investment. It takes time and knowledge of the most up-to-date law firm SEO practices, but in the end, it pays off. Unfortunately, most attorneys don’t have time to invest in expert SEO practices. Those who do have time initially quickly learn their efforts make it […]

3 Tips for Writing Good SEO Content for Lawyers

Quality SEO content for lawyers is as valuable today as it was 10 years ago. Understanding how to write top-notch optimized content is a great way to boost search traffic and ensure that potential clients know your firm exists. What are three of the most important things you can do to ensure your firm’s site features quality…

Focus On: Content for Personal Injury Attorneys

Quality search engine-optimized content is important for all law firms. This is especially true for personal injury firms. In part, this is because of the direct-to-consumer nature of personal injury attorneys. Content for personal injury attorneys helps you reach out to clients and grow your firm. Content is a tool that puts…

2021 Law Firm Marketing Trends: What Your Firm Can Do to Succeed Through the Year

The New Year is here and it’s time to start thinking about law firm marketing trends that will affect your firm in 2021. In addition to planning your year’s marketing budget, you’ll also want to determine how you’ll allocate that budget. We’re living in a different world than we were a few years ago and your legal marketing plans…

Keywords for Attorneys: The Magic Ingredient in Your Law Firm’s Website

Content is one of the strongest tools attorneys can use for online marketing. But in order to work content needs to be high-quality. Content needs to be well-written, interesting, and informative. It must also able to appeal to search engines and be SEO-friendly. Choosing the right keywords for attorneys is an important part…

Tips for a Great Attorney Website Launch (or Relaunch!)

Launching or relaunching an attorney website is a great way to give your firm a boost of attention online, but it can also be a stressful experience. There’s a lot to consider and if things go wrong with the launch, it can reflect poorly on your firm. A bad launch can leave you feeling as if you might as well have kept things how they…

3 Reasons Your Legal Blog Isn’t Working

A legal blog is one of the best tools you have for attracting and informing clients. It helps search engine results and ensures that visitors to your site stick around once they arrive. But blogging isn’t as easy as you might think. There are plenty of business owners who have invested hours or more into their blogs, only to…

What You Should Know about Google’s 2021 Page Experience Update and How It Will Affect Your Site Rankings

Google recently announced Web Vitals, a set of metrics it will use to measure both the speed and the user experience of your professional lawyer website. The update will roll out sometimes in 2021 and be a part of an upcoming core algorithm update. It now means page experience is measurable and acknowledges that…

Top 5 Ways to Spend Your Law Firm’s Marketing Budget this Year

The money you have to invest in marketing is one of your law firm’s best resources but figuring out how to invest that money wisely takes some thought. What are the best ways to spend your law firm marketing budget? Unless your firm is a rare exception, you don’t want to invest a chunk of your marketing budget…

Is Your Firm Making the Most of These Lawyer SEO Trends?

Lawyer SEO trends are constantly changing and keeping up when you’re busy can be a daunting task. If your goal is to create a search engine optimization for lawyers plan on your own, it’s best to choose a few trends that you think will work best…

Happy Clients Help Grow Your Business

People have always used the opinions of others to help them make buying decisions. Today, law firm testimonials and reviews are more important than ever – and shared online. Review sites allow people to quickly and easily share their thoughts on businesses. And while some business owners find this intimidating…

Why Your Law Firm Needs More than a Generic Attorney SEO Formula

If you’re lost when it comes to attorney SEO and your website, there are plenty of resources available to help you. Unfortunately, not all of these resources are created equally. And if you’ve stumbled into an SEO scam and learned things the hard way, you’re likely overwhelmed by all of the options and trying to avoid another…

Two Weeks to Better Law Firm SEO Marketing

Mastering law firm SEO marketing doesn’t need to take forever. Here are a few tips that can help you reach your search engine ranking goals in just a couple of weeks. Lawyers invest a lot of time and money into their SEO campaign and for good reason. For instance, the better a site ranks the more likely it is to reach prospective clients and become a go-to..

Investing Your SEO Efforts in Your Target Audience

Everyone knows law firm SEO marketing is a valuable tool for improving search engine results. Search engine optimization also ensures that Google and other search engines know your firm exists. Ranking high is important, but what’s more important is ranking high for the right searchers. In order to have one of the…

Google Announces Panda Update

Google just announced that it’s rolling out the latest version of its Panda Update, first introduced in February 2011. The original Panda algorithm change promoted sites with quality content and downgraded sites with low quality content. Similarly, the latest update continues that trend. Even though the new update will affect…

SEO for Law Firm Websites: SSL is a Ranking Signal

If you are an attorney, then SEO for law firm websites is important to your overall marketing strategy. Google Inc. announced that websites using  SSL and HTTPS—the secure version of HTTP—may get a ranking boost. In Webmaster speak, HTTPS is a Search Engine Optimization (SEO) “ranking signal.” Google said in a blog post, the…

Industry Report Shows Importance of Blogging

The social media marketing debate has shifted from, “Should I be doing it?” to “How should I be doing it?” Platforms such as Facebook, Twitter, and blogs are necessary to build your law firm’s brand and attract new clients. Since your time and resources are limited, this leads to the question of which social media activities provide the best…

Google Voice Search and Attorney Website SEO

Following in the footsteps of Siri, the voice-activated search on iPhones, Google rolled out Google Voice last year. Google Voice Search is now available on both mobile and PC-based versions of Chrome, Google’s popular web browser. While still in its early stages, Google Voice Search is growing in popularity and promises to…

Best SEO for Law Firms – Google Penguin Update

If there is one thing that can send a website owner into a spiral of confusion and hysteria, it is a Google algorithm update. Algorithm updates happen frequently, but there are more intensive instances during the year that can have a significant impact on website rankings. Even the smallest dip in rankings can be detrimental to your…

The Importance of Content Writing for Law Firms

As an attorney, you already understand the importance of content writing for law firms. Unfortunately, with the legal writing you do for clients, finding time to write content for your website can be difficult. In addition, many attorneys are not equipped to write content that is attractive to potential clients. Typically…

Does Your Law Firm Blog Feature Timeless Content?

Keeping a law firm blog current and filled with relevant, high-quality content is a blogger’s biggest challenge. This is true for people blogging to promote their law firm, as opposed to those who blog for a living. Blogs are great for attracting attention to a firm, but an attorney’s priorities must focus on clients and the…

Lawyer Website SEO – 5 Tips for Attorneys

Lawyer website SEO can seem like a black-hole confusion, especially when your full-time efforts are not focused on your website. Fortunately, there are several simple things attorneys can do to improve their law firm SEO without turning optimization into a major undertaking. Implementing these five tips can enhance…

Online Marketing for Attorneys – Creating Fresh Content

If you invested any time researching online marketing for attorneys and what it takes to build a successful website for your law firm, you already know the importance of content. As the saying goes, “content is king.” It has become a cliché, but there is truly great value in providing fresh content…

Law Firm SEO Made Simple

One of the most effective ways to improve rankings online is to implement a law firm SEO campaign. If you are unfamiliar with the term, SEO stands for search engine optimization. For years, designers have used tricks to improve rankings by outsmarting the algorithms used by Google and other search engines…

5 Reasons Why You Need a Legal Profession Blog

Most lawyers have discovered that writing a legal profession blog is an effective, simple and convenient way to enhance their reputation, build a professional network, and enhance search engine optimization efforts. For many lawyers, legal blogging is an effective tool for reputation enhancement. It helps raise your…

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