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Back to Basics: 5 Important Law Firm Marketing Tips You’ve Probably Forgotten

Marketing is always evolving. This has never been truer than the internet became such a vital part of marketing. Lawyers are constantly looking for law firm marketing tips and new ways to improve their marketing efforts and make the most of the opportunities that exist. But expanding and evolving your marketing efforts doesn’t mean you […]

What are Backlinks and How Can You Build Backlinks for Your Website?

If you’re trying to improve SEO and increase traffic to your firm’s site, you aren’t alone. Most lawyers understand that nowadays, having a strong online presence is an essential part of maintaining a successful practice. There are many tools you have to improve your search engine rankings. Backlinks are one of the best. Learning how […]

Can You Afford to Work with a Law Firm Marketing Agency?

Law firms working with a marketing agency enjoy a wide range of benefits not available to those handling their marketing in-house. A law firm marketing agency helps you create efficient and effective marketing strategies that grow your firm. But is this a service you can afford? Finding room for marketing in your firm’s budget is […]

What You Need to Know about the Best Marketing Strategies for Law Firms

Marketing is an essential part of getting your firm noticed. But many attorneys have no idea where to begin. The best marketing strategies for law firms are organized, comprehensive, and effective. But creating a marketing plan for a law firm is a big challenge. The good news is it is one well worth undertaking and […]

Growing Your Firm: Three Key Principles of Attorney Marketing for Attracting Potential Clients

If you’ve been marketing your law firm for any length of time, you’re probably familiar with attorney marketing basics. Create a website, network, offer the best service possible, and encourage complimentary word-of-mouth. Even moderately successful attorneys now the nuts-and-bolts for getting the word out about their firms. But this is far from enough when it […]

How to Reduce Stress with a Law Firm Marketing Plan

A Law Firm Marketing Plan Helps You Manage Stress Marketing a law firm is one of the most stressful aspects of being a lawyer. It often ends up on the backburner.  A law firm marketing plan makes marketing your firm easier. Making marketing a priority is difficult when you have dozens of other responsibilities and […]

How to Implement Marketing Automation

Would Automation Help Make Marketing Your Law Firm Easier? Is getting the word out about your firm eating up all of your time? Would learning how to implement marketing automation make the process easier? Here’s are a few ideas that can help you streamline the process and try a more efficient approach to marketing. What […]

Camera Shy? How to Cure Your Fear of Video Marketing for Lawyers

Video Marketing for Lawyers Mention video marketing to most business owners and they’ll immediately develop a phobia of public speaking. Even many attorneys who are used to speaking in front of large groups and are comfortable with doing so shy away from video marketing. Video marketing for lawyers is one of the most powerful tools […]

5 Tips for Marketing Your Law Firm During COVID-19

Many law firms believe the pandemic set them back, especially in terms of marketing. But this doesn’t need to be the case. The pandemic and the ongoing restrictions, even as they ease up, present an opportunity to focus on marketing your law firm. Without the aid of in-person events, you’ll need to find other ways to…

3 Tips for Writing Good SEO Content for Lawyers

Quality SEO content for lawyers is as valuable today as it was 10 years ago. Understanding how to write top-notch optimized content is a great way to boost search traffic and ensure that potential clients know your firm exists. What are three of the most important things you can do to ensure your firm’s site features quality…

Focus On: Content for Personal Injury Attorneys

Quality search engine-optimized content is important for all law firms. This is especially true for personal injury firms. In part, this is because of the direct-to-consumer nature of personal injury attorneys. Content for personal injury attorneys helps you reach out to clients and grow your firm. Content is a tool that puts…

LinkedIn for Lawyers

LinkedIn is an online professional network with more than 100 million active user accounts. It’s ideal for lawyers who want to grow their networks and connect with new clients. It’s budget-friendly, scalable, and easy to use, but like all online marketing, it takes time and effort to make the most of the opportunities…

2021 Law Firm Marketing Trends: What Your Firm Can Do to Succeed Through the Year

The New Year is here and it’s time to start thinking about law firm marketing trends that will affect your firm in 2021. In addition to planning your year’s marketing budget, you’ll also want to determine how you’ll allocate that budget. We’re living in a different world than we were a few years ago and your legal marketing plans…

4 Tips to Help You Create a Great Law Firm Podcast

If you’ve ever considered launching a podcast or it’s already on your list of things to do in 2021, you aren’t alone. Law firm podcasts are a great opportunity for attorneys to accomplish their goals in the modern era of legal marketing. They are also a lot of fun to put together and record. Benefits of podcasts for lawyers include…

Join Us in Celebrating an Important Milestone!

We want to take this opportunity to thank you because you’ve been such a big part of our longevity and success! It’s no secret that 2020 has been a challenging year. Which makes it even more important to recognize the little victories. And to appreciate what we’ve accomplished this year and in the previous two decades…

3 Ways a WordPress Migration Helps You Get the Most from Your Website

If you’ve ever wished your website was easier to use or that it offered more features, WordPress can help. With WordPress, you can build a completely new site or migrate your existing site from its current platform. There are many reasons why a migration to WordPress might be right for your site. For example: 1. Your Site is Out-of-Date…

Keywords for Attorneys: The Magic Ingredient in Your Law Firm’s Website

Content is one of the strongest tools attorneys can use for online marketing. But in order to work content needs to be high-quality. Content needs to be well-written, interesting, and informative. It must also able to appeal to search engines and be SEO-friendly. Choosing the right keywords for attorneys is an important part…

5 Questions To Ask Before Your Law Firm Website Goes Live

The day of your law firm website launch is likely one of the most exciting of your career. Even if you had a previous website and you’ve updated to a more modern site, the launch day is filled with excitement. It’s tempting to rush into this event and get the ball rolling with your online marketing goals, but rushing the launch…

Tips for a Great Attorney Website Launch (or Relaunch!)

Launching or relaunching an attorney website is a great way to give your firm a boost of attention online, but it can also be a stressful experience. There’s a lot to consider and if things go wrong with the launch, it can reflect poorly on your firm. A bad launch can leave you feeling as if you might as well have kept things how they…

5 Ideas for Improving Your About Us Page

Your firm’s About Us page is one of the most important parts of your website. The best law firm web design includes an About Us page that starts a personal connection with site visitors by sharing more of your firm’s story. It also helps you establish trust before you even meet a client face-to-face. What can you do…

How Important are Media Mentions for Law Firms?

Getting your law firm mentioned in the media – either online or in more traditional forms of media – can be extremely valuable. But how important are law firm media mentions? Can they get your firm attention and bring clients to your door? A media mention builds credibility, provides free advertising, and allows you to make…

3 Reasons Your Legal Blog Isn’t Working

A legal blog is one of the best tools you have for attracting and informing clients. It helps search engine results and ensures that visitors to your site stick around once they arrive. But blogging isn’t as easy as you might think. There are plenty of business owners who have invested hours or more into their blogs, only to…

ADA Compliance for Legal Websites

The Americans with Disabilities Act (“ADA”) provides a legal framework to make businesses more accessible for disabled individuals. The ADA is commonly associated with business locations only. However, most people do not know that the ADA can also apply to website accessibility. The federal government enacted the…

Top 5 Ways to Spend Your Law Firm’s Marketing Budget this Year

The money you have to invest in marketing is one of your law firm’s best resources but figuring out how to invest that money wisely takes some thought. What are the best ways to spend your law firm marketing budget? Unless your firm is a rare exception, you don’t want to invest a chunk of your marketing budget…

Is Your Firm Making the Most of These Lawyer SEO Trends?

Lawyer SEO trends are constantly changing and keeping up when you’re busy can be a daunting task. If your goal is to create a search engine optimization for lawyers plan on your own, it’s best to choose a few trends that you think will work best…

Happy Clients Help Grow Your Business

People have always used the opinions of others to help them make buying decisions. Today, law firm testimonials and reviews are more important than ever – and shared online. Review sites allow people to quickly and easily share their thoughts on businesses. And while some business owners find this intimidating…

Why Your Law Firm Needs More than a Generic Attorney SEO Formula

If you’re lost when it comes to attorney SEO and your website, there are plenty of resources available to help you. Unfortunately, not all of these resources are created equally. And if you’ve stumbled into an SEO scam and learned things the hard way, you’re likely overwhelmed by all of the options and trying to avoid another…

How to Make Existing Website Mobile Friendly

Have you ever wondered how to make an existing website mobile friendly? More and more these days people access the internet via a mobile device and expect to find a mobile-friendly website when they search for information. For instance estimates show within the next year nearly 65% of all internet users will be…

Two Weeks to Better Law Firm SEO Marketing

Mastering law firm SEO marketing doesn’t need to take forever. Here are a few tips that can help you reach your search engine ranking goals in just a couple of weeks. Lawyers invest a lot of time and money into their SEO campaign and for good reason. For instance, the better a site ranks the more likely it is to reach prospective clients and become a go-to..

Email Marketing Tips – 5 Keys to Success

Think email marketing is an effective way to reach out to clients? Here are several email marketing tips to help you have a successful email marketing campaign. Reaching out to clients via email is a great way to keep in touch. Whether it’s a monthly newsletter or you’re sharing information about a specific program or…

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