Start Planning Now for 2023 Marketing

December 16th, 2022 / Kelly / Reading Time: 3 minutes

If you’re an attorney who wants to start planning for next year’s marketing success, you’re in the right place. As we move into the end of 2022, it’s time to start thinking about next year’s marketing goals and strategies. What worked this year might not be as effective next year, and what didn’t work this […]

What is Gated Content?

December 2nd, 2022 / Kelly / Reading Time: 3 minutes

Is your firm missing out on the benefits of gated content? Here’s what you need to know. If you’re an attorney who is looking for ways to market your law firm, you may have come across the term “gated content.” But what exactly is gated content? In simple terms, gated content is only accessible by […]

Is It Time to Hire an Agency?

November 10th, 2022 / Kelly / Reading Time: 2 minutes

Has the time come for your firm to work with a result-driven online marketing agency? As the legal landscape continues to change and evolve, lawyers are under more pressure than ever to market their firms effectively. For many, the demands are just too much. Adding the work involved in marketing to a heavy caseload is […]

What’s the Secret to a Successful Legal Marketing Blog?

November 3rd, 2022 / Kelly / Reading Time: 2 minutes

Blogging is a powerful marketing tool for lawyers. When used correctly, a legal marketing blog can help you build credibility, establish thought leadership, and attract new clients. But what’s the secret to a successful legal marketing blog? How do you create content that will engage readers and lead to results? Here’s your blueprint for success: […]

Is There Anything You Cannot Do When Law Firm Blogging?

September 30th, 2022 / Kelly / Reading Time: 2 minutes

What should you avoid when law firm blogging? When writing any blog, for a legal website or otherwise, it is important to avoid any content that could be considered unprofessional or offensive. This includes profanity, personal attacks, and inflammatory language. Additionally, it is important to make sure that all information included in the blog is […]

3 Reasons You Should Be Using a Legal Marketing Funnel

September 9th, 2022 / Kelly / Reading Time: 2 minutes

Is a legal marketing funnel right for your firm’s marketing strategy? When it comes to marketing their law firms, lawyers have plenty of options. They can choose to advertise in print or online, sponsor events, or network with potential clients. However, not all marketing strategies are created equal and some are far more effective than […]

What is Organic Traffic?

August 19th, 2022 / Kelly / Reading Time: 3 minutes

Organic traffic is the act of driving traffic to your website through organic means, such as through search engines or social media. It is different from paid traffic, which is when you pay for advertising to drive traffic to your site. Organic traffic is important because it is a key metric for SEO (search engine […]

What is Remarketing?

August 12th, 2022 / Kelly / Reading Time: 2 minutes

Remarketing is a powerful marketing technique that allows you to keep your brand in front of bounced traffic after they leave your website. By placing a cookie on the visitor’s web browser, you can continue to show them targeted ads as they browse the internet, even after they’ve left your site. This helps to keep […]

Should Attorneys Use Law Firm Case Studies?

August 5th, 2022 / Kelly / Reading Time: 3 minutes

If you’re like most law firms, you’re always looking for new ways to market your business and attract new clients. Case studies are an excellent way to do both. By sharing the stories of how you’ve helped your clients in the past, you can show potential clients what you’re capable of and build trust. What […]

Is SEO Something Lawyers Can Handle?

July 29th, 2022 / Kelly / Reading Time: 3 minutes

As the legal landscape becomes increasingly competitive, lawyers are turning to search engine optimization (SEO) to ensure their websites are visible to potential clients. The best lawyer SEO targets local markets pre-qualified as potential clients. But with so many moving parts and ever-changing algorithms, SEO can be a complex and time-consuming endeavor. So the question […]

Should Lawyers Use PPC Marketing?

July 15th, 2022 / Kelly / Reading Time: 3 minutes

As a lawyer, you are always looking for ways to market your firm and attract new clients. Pay-per-click (PPC) marketing can be a great way to do this. But what is lawyer PPC advertising and how can you use it to your firm’s advantage? PPC is a type of online advertising that allows you to […]

How Can Lawyers Keep Up with Legal Marketing Trends?

June 24th, 2022 / Kelly / Reading Time: 4 minutes

As a lawyer, it’s important to stay up-to-date with the latest legal marketing trends. As the legal industry continues to evolve, so does the landscape of attorney marketing. What worked in the past may not be as effective today, which is why it’s important for lawyers to stay up-to-date on the latest legal marketing trends. […]

There are many ways that lawyers can use awards to market their firms. Awards can be a great way to showcase the accomplishments of the firm and its attorneys. They can also be used to attract new clients and build relationships with existing clients. Awards can also be a valuable tool for promoting the firm’s […]

If you’re like most law firm owners, you’re always looking for ways to grow your business. After all, a bigger firm means more clients, more cases, and ultimately, more revenue. But growth doesn’t come easy. Law firm growth takes careful planning, hard work, and, sometimes, a bit of luck. If you’re thinking about expanding your […]

5 Tips for Optimizing Your Legal Content

May 27th, 2022 / Kelly / Reading Time: 4 minutes

There are several things to consider when it comes to content optimization. When it comes to creating content for your law firm website, there are a few key things you must keep in mind. Your content must be effective and engaging. It must appeal to search engines and human readers. And it must represent your […]

How Can Your Team Thrive in a Hybrid Working Environment?

May 20th, 2022 / Kelly / Reading Time: 3 minutes

If you’re like most law offices, you’ve probably been forced to make some changes in the way you operate over the two years. Many firms are stuck in – or have willingly chosen – a hybrid working environment, with some employees working from home and others coming into the office. While this can be challenging, […]

What Law Firms Can Do About Bad Reviews

May 13th, 2022 / Kelly / Reading Time: 3 minutes

It’s no secret that the internet is a breeding ground for negativity. And when it comes to businesses, that negativity can often take the form of online reviews. Bad reviews are the scourge of businesses, including law firms. The good news is you can do things to prevent a bad review from sinking your firm. […]

What is Social Proof?

April 1st, 2022 / Kelly / Reading Time: 3 minutes

What is social proof? In short, social proof is the idea that people will tend to do what they see others doing. If they see other people doing something, they’ll be more likely to do it themselves. This concept can be applied in a variety of situations, but it’s particularly relevant when it comes to […]

How Do I Get More Reviews for My Law Firm?

March 25th, 2022 / Kelly / Reading Time: 3 minutes

If you’re like most lawyers, you’re always looking for ways to get more clients. One of the best ways to do that is by getting more positive law firm reviews. But how do you go about getting those all-important reviews? Here are five tips: 1. Make It Easy to Leave Reviews The first step is […]

How Do I Reach My Target Audience with Local Online Marketing?

March 18th, 2022 / Kelly / Reading Time: 3 minutes

There are countless ways to reach a local audience with online marketing. By tailoring your campaigns to a specific geographic region, you can hone in on potential customers and increase your chances of conversion. Here are five ways attorneys can use local online marketing: 1. Use Targeted Ads One of the most efficient ways to […]

What is Inbound Marketing?

March 10th, 2022 / Kelly / Reading Time: 3 minutes

Inbound marketing is a strategy that focuses on drawing customers to your business through interesting and valuable content. It’s an alternative to aggressive advertisements. One of the greatest benefits of inbound marketing is how it allows you to connect with potential clients who are already interested in your services. It can also be used in […]

4 SEO Questions Every Specialist Should Be Able to Answer

February 25th, 2022 / Kelly / Reading Time: 2 minutes

Do you know what SEO questions to ask your SEO agency or specialist? Most business owners are too busy running their businesses to worry too much about what their SEO agency knows and doesn’t know. The only thing they’re worried about is whether or not they are getting results. But if you’re searching for an […]

How Do I Create a Marketing Plan for My Law Firm?

February 18th, 2022 / Kelly / Reading Time: 3 minutes

When it comes to staying competitive, a strong marketing plan is key. In law firms, marketing takes on many different forms and for many businesses, it can seem like an overwhelming task. Creating a marketing plan gives you a foundation from which to work. To stay competitive in today’s market, you must have a marketing […]

What are the Best Marketing Strategies for Your Law Firm?

February 11th, 2022 / Kelly / Reading Time: 3 minutes

What are the best legal marketing strategies? It really depends on what your firm is trying to achieve. Some firms want to build awareness of their brand in order to increase new business, some want to establish thought leadership within specific industry sectors, while others just want clients to know who they are and why […]

6 Ways to Use Your Website as a Marketing Tool

January 21st, 2022 / Kelly / Reading Time: 3 minutes

Are you wondering how to use your website as a marketing tool? As a lawyer, you likely know the value of having an up-to-date website. The same goes for using your website to market your law firm. If you’re going to invest time and money into your site, you want to get the most out […]

How Much Do You Spend on Marketing Your Law Firm?

October 22nd, 2021 / Kelly / Reading Time: 3 minutes

Understanding the importance of marketing your law firm and actually finding room in your budget to do so are very different things. Most lawyers understand that marketing is an essential part of their firm’s success. But far fewer sit down and carve out room in their budgets to accomplish their marketing goals. The good news […]

Marketing is an essential part of building a successful law firm. Knowing how to market your law firm can make or break things for firms of all sizes. Unfortunately, many firms are forced to put their marketing efforts on the backburner. Work with clients and other priorities comes first, for obvious reasons. But failing to […]

Creating a strong brand for your firm is about focus, clarity, and consistency. Consistent brand messaging builds trust with your audience and supports the fact that you are an expert in your industry. But far too many attorneys aren’t sure how to create a brand message. They have a general understanding of what a brand […]

3 Tools to Help You Get More Clients with Online Marketing for Attorneys

July 2nd, 2021 / Kelly / Reading Time: 3 minutes

What’s the key to success when it comes to online marketing for attorneys? It’s knowing what works and what doesn’t work for your firm. Whether you handle your marketing in-house or you hire an agency, you must know what brings you the greatest success. You have plenty of options for bringing new clients to your […]

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