Keywords for Attorneys: The Magic Ingredient in Your Law Firm’s Website

Content is one of the strongest tools attorneys can use for online marketing. But in order to work content needs to be high-quality. Content needs to be well-written, interesting, and informative. It must also able to appeal to search engines and be SEO-friendly. Choosing the right keywords for attorneys is an important part…

5 Questions To Ask Before Your Law Firm Website Goes Live

The day of your law firm website launch is likely one of the most exciting of your career. Even if you had a previous website and you’ve updated to a more modern site, the launch day is filled with excitement. It’s tempting to rush into this event and get the ball rolling with your online marketing goals, but rushing the launch…

Tips for a Great Attorney Website Launch (or Relaunch!)

Launching or relaunching an attorney website is a great way to give your firm a boost of attention online, but it can also be a stressful experience. There’s a lot to consider and if things go wrong with the launch, it can reflect poorly on your firm. A bad launch can leave you feeling as if you might as well have kept things how they…

Practice Area Pages: How to Make Them Perfect

Your website is one of the most important aspects of your lawyer website design. It’s important to make sure each of the pages of your site is accomplishing your goals. If any of the pages, including the practice areas page, fall short, it’s costing you potential clients. The overall goal of a practice area page is to show potential…

How Important are Media Mentions for Law Firms?

Getting your law firm mentioned in the media – either online or in more traditional forms of media – can be extremely valuable. But how important are law firm media mentions? Can they get your firm attention and bring clients to your door? A media mention builds credibility, provides free advertising, and allows you to make…

3 Reasons Your Legal Blog Isn’t Working

A legal blog is one of the best tools you have for attracting and informing clients. It helps search engine results and ensures that visitors to your site stick around once they arrive. But blogging isn’t as easy as you might think. There are plenty of business owners who have invested hours or more into their blogs, only to…

Google’s 2021 Page Experience Update

Google recently announced Web Vitals, a set of metrics it will use to measure both the speed and the user experience of your professional lawyer website. The update will roll out sometimes in 2021 and be a part of an upcoming core algorithm update. It now means page experience is measurable and acknowledges that…

COVID-19 Help for Lawyers: 3 Things Your Law Firm Can Do

Businesses throughout the country and around the world have been affected by the COVID-19 outbreak. Law firms are no exceptions. Many firms have implemented procedures to protect employees and clients, many of which have people working from home and meeting with clients via teleconference. Many need COVID-19…

ADA Compliance for Legal Websites

The Americans with Disabilities Act (“ADA”) provides a legal framework to make businesses more accessible for disabled individuals. The ADA is commonly associated with business locations only. However, most people do not know that the ADA can also apply to website accessibility. The federal government enacted the…

5 Ways to Spend Your Law Firm Marketing Budget this Year

The money you have to invest in marketing is one of your law firm’s best resources but figuring out how to invest that money wisely takes some thought. What are the best ways to spend your law firm marketing budget? Unless your firm is a rare exception, you don’t want to invest a chunk of your marketing budget…

Is Your Firm Making the Most of These Lawyer SEO Trends?

Lawyer SEO trends are constantly changing and keeping up when you’re busy can be a daunting task. If your plan is to handle the SEO for your law firm on your own, it’s best to choose just a few trends you think will work best and focus on those. But even SEO professionals sometimes struggle to determine which trends work best…

Happy Clients Help Grow Your Business

People have always used the opinions of others to help them make buying decisions. Today, law firm testimonials and reviews are more important than ever – and shared online. Review sites allow people to quickly and easily share their thoughts on businesses. And while some business owners find this intimidating…

No Bad Days Foundation Helps Kids Get Medical Equipment

Legal Web Design is a proud sponsor of the No Bad Days Foundation. We recently helped build a website for them and we’re thrilled to share their mission with you. The No Bad Days Foundation supports children with medical disabilities who have been denied access to life-enhancing devices and equipment that insurance…

More than a Generic Attorney SEO Formula

If you’re lost when it comes to attorney SEO and your website, there are plenty of resources available to help you. Unfortunately, not all of these resources are created equally. And if you’ve stumbled into an SEO scam and learned things the hard way, you’re likely overwhelmed by all of the options and trying to avoid another…

How to Make Existing Website Mobile Friendly

Have you ever wondered how to make an existing website mobile friendly? More and more these days people access the internet via a mobile device and expect to find a mobile-friendly website when they search for information. For instance estimates show within the next year nearly 65% of all internet users will be…

Two Weeks to Better Law Firm SEO Marketing

Mastering law firm SEO marketing doesn’t need to take forever. Here are a few simple tips that can help you reach your SEO goals in just a couple of weeks. Law firms invest a lot of time and money into SEO and for good reason. The better a firm’s site ranks the more likely it is to reach clients and become a go-to…

Email Marketing Tips – 5 Keys to Success

Think email marketing is an effective way to reach out to clients? Here are several email marketing tips to help you have a successful email marketing campaign. Reaching out to clients via email is a great way to keep in touch. Whether it’s a monthly newsletter or you’re sharing information about a specific program or…

Time to Update Your Legal Website Design

If you’ve been putting off updating your legal website design, now is the time to take action. The second half of the year is a great opportunity to tackle those projects from your to-do list that took a backseat to your beginning of the year goals. Tackling an update now can save you time, money, and frustration. It can…

Law Firm Website Design Inspiration – Landing Page

f you are looking for law firm website design inspiration, you might start by asking yourself a series of questions. Is your law firm landing page producing less than stellar results? Have you avoided creating a landing page for fear it would seem too pushy or unprofessional? Your concerns are valid. Landing pages, when done…

Investing Your SEO Efforts in Your Target Audience

Everyone knows law firm SEO marketing is a valuable tool for improving search engine results. Search engine optimization also ensures that Google and other search engines know your firm exists. Ranking high is important, but what’s more important is ranking high for the right searchers. In order to have one of the…

Best Law Firm Website Design Trends Still Going Strong

Website design trends tend to come and go, but when something works it tends to stick around. The key to creating a successful design for your law firm is to find the tried-and-true trends and make them a classic part of your design. What are some of 2016’s best law firm website design trends that are expected to continue…

NewsJacking Increases Inbound Traffic

A popular adage holds that there are three types of people in this world: those who make things happen, those who watch things happen, and those who wonder what happened. From an attorney marketing standpoint, however, it’s possible to add another type: those who capitalize on what happens. David Meerman Scott…

Top Source of Attorney Client Referrals

A growing body of research finds that consumers needing legal services are increasingly using the internet to find an attorney. Traditionally, people looking for an attorney would seek the advice of friends and family. The internet, however, is changing this. Now, however, great law firm websites, not word of mouth, have…

Find the Best Lawyer Websites

Law firm web marketing is ultimately all about fulfilling a need. Clients need information and guidance, therefore, they are more likely to select the best lawyer websites that provide this to them. Our job is to figure out how to meet them wherever they’re going. When a layperson hits the web with a potential lawsuit or…

Measles, MVPs & Mounds of Snow

What if I told you there’s an easy answer to all your law firm blogging woes and it’s on your TV 24 hours a day, 7 days a week? That’s right; it’s the news! Current events can help make your legal blog content better. For instance, current events make blogs better by providing up to date law firm blog content. This is especially true…

Lawyers and Social Media

Lawyers and social media have a weird, yet effective relationship. Social networking for law firms has been a trending topic in our industry for years now, and we suspect that some law firms are probably tired of hearing about how social they should be. How many of you really, truly, actively engage in social media? More to the point…

Law Firm Marketing Tips for Attorneys

For law firms that want to attract a broader client base—or maintain—there is no one solution. Compared to 15-20 years ago, however, marketing has become much more of a science. Data-tracking tools collect valuable insights, which can also provide important information about your ideal target audience. There are…

Google Announces Panda Update

Google just announced that it’s rolling out the latest version of its Panda Update, first introduced in February 2011. The original Panda algorithm change promoted sites with quality content and downgraded sites with low quality content. Similarly, the latest update continues that trend. Even though the new update will affect…

YouTube for Lawyers

Google is the largest search engine on the internet. Microsoft (Bing), Yahoo, Ask and AOL aren’t even close. In fact, another Google Site—YouTube—garners more search traffic than all of those competitors combined. Therefore, YouTube for lawyers should be a part of every attorney’s marketing plan. More than 3 billion searches are…

SEO for Law Firm Websites: SSL is a Ranking Signal

If you are an attorney, then SEO for law firm websites is important to your overall marketing strategy. Google Inc. announced that websites using  SSL and HTTPS—the secure version of HTTP—may get a ranking boost. In Webmaster speak, HTTPS is a Search Engine Optimization (SEO) “ranking signal.” Google said in a blog post, the…

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