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Back to Basics: 5 Important Law Firm Marketing Tips You’ve Probably Forgotten

Marketing is always evolving. This has never been truer than the internet became such a vital part of marketing. Lawyers are constantly looking for law firm marketing tips and new ways to improve their marketing efforts and make the most of the opportunities that exist. But expanding and evolving your marketing efforts doesn’t mean you […]

Can You Afford to Work with a Law Firm Marketing Agency?

Law firms working with a marketing agency enjoy a wide range of benefits not available to those handling their marketing in-house. A law firm marketing agency helps you create efficient and effective marketing strategies that grow your firm. But is this a service you can afford? Finding room for marketing in your firm’s budget is […]

Growing Your Firm: Three Key Principles of Attorney Marketing for Attracting Potential Clients

If you’ve been marketing your law firm for any length of time, you’re probably familiar with attorney marketing basics. Create a website, network, offer the best service possible, and encourage complimentary word-of-mouth. Even moderately successful attorneys now the nuts-and-bolts for getting the word out about their firms. But this is far from enough when it […]

How to Implement Marketing Automation

Would Automation Help Make Marketing Your Law Firm Easier? Is getting the word out about your firm eating up all of your time? Would learning how to implement marketing automation make the process easier? Here’s are a few ideas that can help you streamline the process and try a more efficient approach to marketing. What […]

Camera Shy? How to Cure Your Fear of Video Marketing for Lawyers

Video Marketing for Lawyers Mention video marketing to most business owners and they’ll immediately develop a phobia of public speaking. Even many attorneys who are used to speaking in front of large groups and are comfortable with doing so shy away from video marketing. Video marketing for lawyers is one of the most powerful tools […]

7 Myths of SEO

Law Firm SEO Optimizing your firm’s site is a big investment. It takes time and knowledge of the most up-to-date law firm SEO practices, but in the end, it pays off. Unfortunately, most attorneys don’t have time to invest in expert SEO practices. Those who do have time initially quickly learn their efforts make it […]

2021 Law Firm Marketing Trends: What Your Firm Can Do to Succeed Through the Year

The New Year is here and it’s time to start thinking about law firm marketing trends that will affect your firm in 2021. In addition to planning your year’s marketing budget, you’ll also want to determine how you’ll allocate that budget. We’re living in a different world than we were a few years ago and your legal marketing plans…

Join Us in Celebrating an Important Milestone!

We want to take this opportunity to thank you because you’ve been such a big part of our longevity and success! It’s no secret that 2020 has been a challenging year. Which makes it even more important to recognize the little victories. And to appreciate what we’ve accomplished this year and in the previous two decades…

5 Tips To Help You Implement a Digital Content Strategy for Your Law Firm

If your firm struggles with content marketing campaigns that never seem to get off the ground, you aren’t alone. Designing and implementing a successful digital content strategy is one of the biggest challenges of marketing a law firm in the modern age. Managing content and making sure it works for you requires a clear…

3 Ways a WordPress Migration Helps You Get the Most from Your Website

If you’ve ever wished your website was easier to use or that it offered more features, WordPress can help. With WordPress, you can build a completely new site or migrate your existing site from its current platform. There are many reasons why a migration to WordPress might be right for your site. For example: 1. Your Site is Out-of-Date…

Keywords for Attorneys: The Magic Ingredient in Your Law Firm’s Website

Content is one of the strongest tools attorneys can use for online marketing. But in order to work content needs to be high-quality. Content needs to be well-written, interesting, and informative. It must also able to appeal to search engines and be SEO-friendly. Choosing the right keywords for attorneys is an important part…

5 Questions To Ask Before Your Law Firm Website Goes Live

The day of your law firm website launch is likely one of the most exciting of your career. Even if you had a previous website and you’ve updated to a more modern site, the launch day is filled with excitement. It’s tempting to rush into this event and get the ball rolling with your online marketing goals, but rushing the launch…

Tips for a Great Attorney Website Launch (or Relaunch!)

Launching or relaunching an attorney website is a great way to give your firm a boost of attention online, but it can also be a stressful experience. There’s a lot to consider and if things go wrong with the launch, it can reflect poorly on your firm. A bad launch can leave you feeling as if you might as well have kept things how they…

Practice Area Pages: What You Need to Know and How to Make Them Perfect

Your website is one of the most important aspects of your lawyer website design. It’s important to make sure each of the pages of your site is accomplishing your goals. If any of the pages, including the practice areas page, fall short, it’s costing you potential clients. The overall goal of a practice area page is to show potential…

How Important are Media Mentions for Law Firms?

Getting your law firm mentioned in the media – either online or in more traditional forms of media – can be extremely valuable. But how important are law firm media mentions? Can they get your firm attention and bring clients to your door? A media mention builds credibility, provides free advertising, and allows you to make…

3 Reasons Your Legal Blog Isn’t Working

A legal blog is one of the best tools you have for attracting and informing clients. It helps search engine results and ensures that visitors to your site stick around once they arrive. But blogging isn’t as easy as you might think. There are plenty of business owners who have invested hours or more into their blogs, only to…

What You Should Know about Google’s 2021 Page Experience Update and How It Will Affect Your Site Rankings

Google recently announced Web Vitals, a set of metrics it will use to measure both the speed and the user experience of your professional lawyer website. The update will roll out sometimes in 2021 and be a part of an upcoming core algorithm update. It now means page experience is measurable and acknowledges that…

COVID-19 Help for Lawyers: 3 Things Your Law Firm Can Do

Businesses throughout the country and around the world have been affected by the COVID-19 outbreak. Law firms are no exceptions. Many firms have implemented procedures to protect employees and clients, many of which have people working from home and meeting with clients via teleconference. Many need COVID-19…

ADA Compliance for Legal Websites

The Americans with Disabilities Act (“ADA”) provides a legal framework to make businesses more accessible for disabled individuals. The ADA is commonly associated with business locations only. However, most people do not know that the ADA can also apply to website accessibility. The federal government enacted the…

Top 5 Ways to Spend Your Law Firm’s Marketing Budget this Year

The money you have to invest in marketing is one of your law firm’s best resources but figuring out how to invest that money wisely takes some thought. What are the best ways to spend your law firm marketing budget? Unless your firm is a rare exception, you don’t want to invest a chunk of your marketing budget…

Is Your Firm Making the Most of These Lawyer SEO Trends?

Lawyer SEO trends are constantly changing and keeping up when you’re busy can be a daunting task. If your goal is to create a search engine optimization for lawyers plan on your own, it’s best to choose a few trends that you think will work best…

Happy Clients Help Grow Your Business

People have always used the opinions of others to help them make buying decisions. Today, law firm testimonials and reviews are more important than ever – and shared online. Review sites allow people to quickly and easily share their thoughts on businesses. And while some business owners find this intimidating…

No Bad Days Foundation Helps Kids Get Medical Equipment

Legal Web Design is a proud sponsor of the No Bad Days Foundation. We recently helped build a website for them and we’re thrilled to share their mission with you. The No Bad Days Foundation supports children with medical disabilities who have been denied access to life-enhancing devices and equipment that insurance…

Why Your Law Firm Needs More than a Generic Attorney SEO Formula

If you’re lost when it comes to attorney SEO and your website, there are plenty of resources available to help you. Unfortunately, not all of these resources are created equally. And if you’ve stumbled into an SEO scam and learned things the hard way, you’re likely overwhelmed by all of the options and trying to avoid another…

How to Make Existing Website Mobile Friendly

Have you ever wondered how to make an existing website mobile friendly? More and more these days people access the internet via a mobile device and expect to find a mobile-friendly website when they search for information. For instance estimates show within the next year nearly 65% of all internet users will be…

Two Weeks to Better Law Firm SEO Marketing

Mastering law firm SEO marketing doesn’t need to take forever. Here are a few tips that can help you reach your search engine ranking goals in just a couple of weeks. Lawyers invest a lot of time and money into their SEO campaign and for good reason. For instance, the better a site ranks the more likely it is to reach prospective clients and become a go-to..

Email Marketing Tips – 5 Keys to Success

Think email marketing is an effective way to reach out to clients? Here are several email marketing tips to help you have a successful email marketing campaign. Reaching out to clients via email is a great way to keep in touch. Whether it’s a monthly newsletter or you’re sharing information about a specific program or…

Time to Update Your Legal Website Design

If you’ve been putting off updating your legal website design, now is the time to take action. The second half of the year is a great opportunity to tackle those projects from your to-do list that took a backseat to your beginning of the year goals. Tackling an update now can save you time, money, and frustration. It can…

Law Firm Website Design Inspiration – Landing Page

If you are looking for law firm website design inspiration, you might start by asking yourself a series of questions. Is your law firm landing page producing less than stellar results? Have you avoided creating a landing page for fear it would seem too pushy or unprofessional? Your concerns are valid. Landing pages, when done…

Investing Your SEO Efforts in Your Target Audience

Everyone knows law firm SEO marketing is a valuable tool for improving search engine results. Search engine optimization also ensures that Google and other search engines know your firm exists. Ranking high is important, but what’s more important is ranking high for the right searchers. In order to have one of the…

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