Have you begun planning for 2022 yet? Is updating or improving your attorney website on your list of things to do in the New Year?
You aren’t alone.
Many lawyers intend to make changes to their website in 2022. Many of them realized throughout 2020 and 2021 that their firm’s site has become more important than ever.
Before the pandemic, it was common for potential clients to search online for legal services. That trend has intensified throughout the last two years and it’s expected to continue in the coming year.
If you’re looking for ways to improve your attorney website in 2022, here’s what to consider:
1. Does Your Current Site Provide a High-Quality User Experience?
Successful attorney websites are easy to navigate. It’s easy for clients and potential clients to file the information they need quickly.
Not only are these sites easy to find, but they’re also easy to use once a user arrives. Readers know immediately who you are, what you offer, and how you can help them. It’s also easy to contact you when they’re ready.
If your site offers anything less than a frustration-free user experience, now is the time to upgrade.
2. Is Your Current Site On-Brand?
Your attorney website needs to clearly demonstrate what your first is about. The information should be easily understandable for anyone without a legal background. It should provide information in simple terms that’s educational.
Nothing on your site should detract from your brand message. The last thing you want is to lose the interest or attention of visitors.
Finally, you should include reviews from previous clients. This begins to build a relationship of trust right from the start. It also makes your firm seem more approachable.
3. Is Your Current Site Mobile-Friendly?
If your site isn’t as accessible via smartphone or other mobile devices as it is via computer, now is the time to upgrade. Potential clients rarely stick around for slow-loading sites or sites that don’t look right on their phones.
The best attorney websites are responsive, secure, and easily accessible and navigable from any device.
Are You Ready to Improve Your Attorney Website in the New Year?
If it’s time to make any of these upgrades or you have anything else you’d like to work on in 2022, Legal Web Design can help. Contact us to schedule a free consultation and get a jump on your attorney marketing plans for the New Year.