If you’re a lawyer considering a website redesign, you’re not alone. Many attorneys have felt the pressure to revamp their online presence in recent years. But before you dive into redesigning your website, there are some things you need to consider.
What questions should you consider before redesigning your website?
1. What are Your Website Redesign Goals?
Before making any changes, it’s crucial to define what you hope to accomplish.
Are you aiming to increase leads or conversions? Do you want to improve the mobile experience of your site? Or are you simply trying to refresh your branding?
Understanding what you want to achieve will help guide the redesign process and ensure that your new site meets your needs and the needs of your potential clients.
2. Who is Your Target Audience?
The needs and preferences of your target audience should drive the design of your website.
This is why it’s so important to take some time to identify who your ideal client is and what they’re looking for when they visit your website.
- Do they want to see your credentials and experience front and center?
- Do they care more about your results and testimonials?
- Are they looking for immediate answers or determining if they need professional assistance?
Understanding what motivates your potential clients can help you create a website that speaks directly to their needs and interests.
3. What’s Your Current Content Strategy?
Redesigning your website is the perfect opportunity to reassess your content strategy.
What content do you currently have that’s effective and resonates with your audience? What isn’t working well that needs to be refreshed or eliminated?
Take an inventory of your current content and map it to your goals for the redesign. You may find that you need to create new content or repurpose your existing content to better meet your goals.
4. Who’s Responsible for the Redesign?
Good website design requires careful planning, attention to detail, and experience. Before starting your website redesign project, make sure you have the resources and expertise you need to create a site that truly meets your goals.
You may decide to hire an outside consultant or work with an in-house team. Either way, make sure you have a clear idea of who will be responsible for each aspect of the redesign.
5. What is Your Budget?
Redesigning a website can be a significant investment of time and money. Be honest about what you can realistically afford and what kind of ROI you need to make the project worthwhile. Your budget impacts every aspect of the redesign, from the design and development to the content and marketing strategy.
Be realistic and be willing to prioritize your goals to make the most of your resources.
Whether you’re refreshing branding or embarking on a complete overhaul, redesigning your website can be a transformative process. It’s best to not rush into a redesign without careful consideration. Take the time to plan and strategize, and you’ll end up with a website that truly works for your law practice.
For more information about updating your website or to discuss any of your legal marketing needs, contact Legal Web Design.