Having an attorney website and having one that accomplishes your business goals are two different things. For instance, any law firm can build a site that provides basic information. In addition, there are also fast and cheap ways to fill a site with content, but these options are rarely enough to create a quality site. For a site to truly be worth the money you invest and be a valuable marketing tool, it must help to establish your firm as an authority in the industry. If your site fails to do this, it is a wasted resource. Luckily, there are a few additions and changes you can make to a site that are simple, but still have a major impact.
Write a Blog for Your Attorney Website
If a law firm website lacks a frequently updated blog, it is missing out on one of the best online marketing opportunities available. Unfortunately, too many sites use recycled content that offers very little to site visitors. The best law firm blogs share new ideas and insights on the latest developments in an industry. Ideally, an attorney will use his or her blog to express opinions on current events in the legal industry. This accomplishes several things:
- Shows a lawyer is on top of the latest news
- Educates visitors to the site
- Personalizes the message without making it unprofessional
- Creates a memorable impression of an attorney for those visiting the site
The start of a new year is the perfect time to brainstorm ideas for the upcoming months on your legal blog. A flexible editorial schedule enables you to keep content fresh and regularly updated on your attorney website blog. In addition, it still leaves room to change course and comment on the latest news.
Also do your best to make the blog interactive by encouraging readers to comment. In return, make sure you respond to those comments. Creating an on-going dialogue with readers is another opportunity to establish your voice. Responding to blog comments shows you are attentive and excited about working with people.
Offer Something Visitors Can Take Away
Everyone loves to get something for free, right? This is a popular marketing strategy that can also help to establish your firm as a leader in its industry. Does your firm specialize in a particular type of case or client? In conclusion, this makes you an expert and you need to find effective ways to communicate this expertise to site visitors.
Creating an ebook or white paper on a specific topic not only gives potential clients usable information, but it also gives you a chance to showcase your experience and knowledge. Visitors to your attorney website can download the materials and feel as if they are walking away with something for nothing. You are giving them something tangible that helps them learn more about your practice, leaving a major impression on them.
Create Video Content
The popularity of featuring videos on websites is growing. It is an especially good tactic for lawyer websites because it helps potential clients feel at ease. Meeting with an attorney can be an intimidating experience, but watching a video beforehand takes away some of the mystery. Instead of walking into a meeting with you having no idea what to expect, they already feel as if they know you and are familiar with the environment.
Help with Law Firm Websites
Are you looking for other ways to enhance your attorney website and really use it to establish your authority? We can help! Contact Legal Web Design for more information about how you can turn your site into a valuable marketing tool and one that potential clients turn to for information.