As the legal landscape becomes increasingly competitive, lawyers are turning to search engine optimization (SEO) to ensure their websites are visible to potential clients. The best lawyer SEO targets local markets pre-qualified as potential clients.
But with so many moving parts and ever-changing algorithms, SEO can be a complex and time-consuming endeavor. So the question arises: should lawyers handle their own SEO or hire a firm?
There are pros and cons to both options. Let’s take a look at some of the key considerations for each:
Doing Your Own SEO
If you have the time and interest, there are many resources available that can help you learn the basics of SEO. And if you’re willing to put in the work, you can definitely see results.
One of the biggest advantages of handling your SEO is that you’ll have a better understanding of your website and how it works. This can be helpful if you ever need to make changes or troubleshoot problems.
Another advantage is that you’ll save money. Hiring an SEO firm can be expensive, so if you’re on a tight budget, doing it yourself may be the way to go.
However, there are some drawbacks to handling your own SEO. One is that it takes a lot of time and effort. If you’re not prepared to commit the necessary hours, you likely won’t see the results you want.
Another downside is that it can be difficult to keep up with the ever-changing landscape of SEO. Algorithms are constantly being updated, so what worked last month may not work this month. This means you need to be prepared to continually adapt your approach.
Finally, if you make a mistake, it can be very difficult to recover. If you inadvertently use black hat techniques or violate Google’s guidelines, you could see your website penalized or even banned from the search results.
Hiring an SEO Firm
If you don’t have the time or interest in doing your SEO, hiring a firm may be the best option. A good SEO firm will have a team of experienced professionals who are up-to-date on the latest trends and changes.
One of the advantages of hiring one of the best lawyer SEO firms is that you can be confident that your online marketing efforts are in good hands. You won’t have to worry about making mistakes or losing ground to your competition.
Another advantage is that it frees up your time so you can focus on other aspects of your business. If you’re trying to do everything yourself, you’ll quickly become overwhelmed and something is likely to suffer.
However, there are some disadvantages to hiring an SEO firm. One is that it can be expensive. SEO firms typically charge a monthly fee, so you need to be prepared to invest in your website’s success.
Another downside is that you may not have as much control over your website as you would if you were doing it yourself. This can be frustrating if you have specific ideas about how you want things to look or work.
Finally, it’s important to choose a reputable firm. Many fly-by-night companies promise results they can’t deliver. If you’re not careful, you could end up wasting a lot of money with nothing to show for it.
It’s also important to remember that many of the best lawyer SEO firms offer a variety of services. You might get help with website design, content marketing, and more from some firms. This gives you a lot of “bang for your buck,” as long as you are sure they aren’t spreading themselves too thin.
If you’d like to discuss your SEO needs or you are ready to outsource your SEO success, we can help. Contact Legal Web Design to discuss about your options.