Legal Web Design Blog

Legal Web Design Blog
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Is your landing page producing less-than-stellar results? Have you avoided creating a landing page for fear it would seem too pushy or unprofessional? Your concerns are valid, but done correctly, landing pages are an effective way to build relationships with potential clients and be the first step in establishing you as an expert in your particular field. The key to building a great landing page is to not overwhelm to visitors
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Everyone knows SEO is a valuable tool for improving search engine results and ensuring Google and other search engines know your business exists. Ranking high is important, but what’s more important is ranking high for the right searchers. You need to be sure your SEO efforts are helping your site show up when your target client searches for you. As the evolution of SEO continues and the ranking process becomes more
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Website design trends tend to come and go, but when something works it tends to stick around. The key to creating a successful design for your law firm is to find the tried-and-true trends and make them a classic part of your design. What are some of 2016’s popular design trends that are expected to continue throughout this year and beyond? Long Scrolling This trend emerged in response to the use
A popular adage holds that there are three types of people in this world: those who make things happen, those who watch things happen, and those who wonder what happened.But from a marketing standpoint, it’s possible to add another type to this list: those who capitalize on what happens. The term “newsjacking” was popularized by David Meerman Scott in his book of the same name. According to Scott, newsjacking is “the
A growing body of research finds that consumers needing legal services are increasingly using the Internet—rather than the advice of friends and family—to find an attorney. The most recent study to report on this trend comes from the marketing firm Perceptio in an eBook entitled “Revenue and Client Growth: A Guide for Firm Management.” In the report, Perceptio points out that in 2005, 65% of people searching for an attorney found
Tagged in: Law Firm Marketing
Law firm web marketing is ultimately all about fulfilling a need. Clients need information and guidance. Our job is to figure out how to meet them wherever they’re going. When a layperson hits the web with a potential lawsuit or a legal need, we want to make sure they find our clients first. To accomplish that, we have to understand how today’s prospective clients are using the Internet to conduct law
Tagged in: Law Firm Marketing SEO
What if I told you there’s an easy answer to all your law firm blogging woes and it’s on your TV 24 hours a day, 7 days a week? That’s right: the news. Current events make blogs better. That’s especially true in the law firm marketing context, where the whole point of blogging is to strengthen your connection to clients and bolster your standing in the search results. Current events blogging
How long can a “hot topic” stay en vogue before the buzz burns out? Social networking for law firms has been a trending topic in our industry for years now, and we suspect that some law firms are probably tired of hearing about how social they should be. How many of you really, truly, actively engage in social media? More to the point, how do you feel about your answer? Well,

Posted by on in Law Firm Marketing
For law firms that want to attract a broader client base—or simply maintain—there is no one single, surefire solution. Compared to 15-20 years ago, however, marketing has become much more of a science, thanks largely to data-tracking tools that collect valuable insights. The team at Legal Web Design is always trying to keep our clients on the leading edge of law firm marketing. With that in mind, we offer a few
Tagged in: Law Firm Marketing
Plus: Tips From Google on How to Perform Site Content Quality Control Google just announced that it’s rolling out the latest version of its Panda Update, first introduced in February 2011. The original Panda algorithm change promoted sites with quality content and downgraded sites with low quality content, and the latest update continues that trend. One difference, however, is that the new Panda Update—dubbed Panda 4.1 by Danny Sullivan at Search

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