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Internet Marketing for Attorneys - The Importance of Fresh Content for your Website

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If you invested any time researching what it takes to build a successful website for your business, you already know the importance of content. As the saying goes, “content is king.” It has become a cliché, but there is truly great value in content.

In past years, website owners could toss any type of writing onto their site. It could be poorly written and provide little value to a reader, but as long as it featured keywords and utilized certain algorithms, it was enough to bring readers to the site. Their visit might be short-lived, but visitors came.

Recent changes to the way in which search engines evaluate websites and co making poorly written content all but useless. There are still many websites out there paying poor writers to throw together a few paragraphs written around a few words. Unfortunately, the search engine rankings for these sites are dropping and they no longer receive the attention they once did by trying to “outsmart” search engines. The days of loading up a website with poorly written content for pennies per blog post are long gone.

What does this mean for you? If your goal is to build a useful website that provides potential and current customers with useful information, the changes are great news. By ethically creating a site filled with great information, you are now rewarded instead of punished. What are the other advantages of adding fresh content to your site?

Attracting Search Engine Attention

This was mentioned above. No matter how great your site, if people searching for your products and services are unable to find it, it won’t matter. You need a site that ranks well in search engine results. Fresh content is one of the most valuable tools you have at your disposal for making this happen.

Attracting Human Readers

Once you attract the attention of search engines, you need human readers to click on your link and arrive at your site. Once there, you want them to stick around and enjoy the material you provide. The best way to catch and keep a reader’s attention is with plenty of fresh information to help them learn more about your industry and how you can help them.

Establishing Credibility and Expertise

In addition to attracting potential customers, fresh content gives you a platform to share what you know. One of the best ways to assist people in realizing you are an expert in your field is to show them. Before you are officially doing business with them, sharing information is a great way to show them your knowledge and establish yourself as an expert in your field.

Keeps Your Site Up-to-Date

Finally, fresh content keeps your site up-to-date. Search engines like sites that are updated often and that address timely issues. This is also attractive to readers. If you update your site with fresh content on a regular basis, you are able to show potential clients your awareness of the most recent developments in your field.

Creating Content for Your Site

Understanding the value of fresh content and finding the time to create it are two different things. You might have a number of great ideas for valuable content, but unless you have a system for getting it written and posted on your site, it does you no good.

We can help you fill your site with content that gets your business noticed. Contact us to learn more about how fresh content can help your business grow.

 

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