Your attorney bio is one of the most important things you can share on your law firm’s website. It helps potential clients get to know you and your work, and it also helps build trust.
When potential clients are considering hiring an attorney, they want to know that the person they’re working with is competent and trustworthy. A well-written biography can go a long way toward establishing these qualities.
Your biography should be more than just a list of your education and work experience. It should give readers a sense of who you are as a person and what kind of lawyer you are.
Your biography should be written professionally and be easily readable. If possible, write it in third-person, using “he” or “she” or “they.” Keep it relatively concise without leaving out important information and avoid legal jargon. Your goal is to present a professional impression but also make what you have to say about yourself interesting.
A well-written biography can be a valuable asset for your law firm’s website. It can help potential clients get to know you and your work, and it can also help build trust.
What are five things you can do to improve your biography on your law firm’s website?
1. Make Sure It’s Up-to-Date
Make sure your attorney bio is current, and that any information included is accurate. If you have moved firms, been promoted, or won any awards recently, be sure to update your bio accordingly.
2. Use Keywords
When writing your attorney bio, be sure to use language that will help potential clients find you when searching online for an attorney. Use keywords and phrases that describe your practice area and focus.
3. Highlight Your Greatest Accomplishments
Your attorney bio is the perfect place to toot your own horn a bit. Be sure to highlight any impressive credentials, such as being included in a Super Lawyers list, or any other awards or recognition you have received.
4. Tell Your Story
Your attorney bio should be more than just a list of your accomplishments. Be sure to include some personal information, such as where you grew up or went to school, and what motivated you to become a lawyer. This helps you establish a relationship with potential clients, which puts them at ease and feel as if they know something about you before they even meet you.
5. Keep It Concise
When writing your attorney bio, less is more. Be sure to get straight to the point, and avoid using any filler language. Your bio should be easy to read and free of any grammar or punctuation errors. This doesn’t mean to leave out any important information, but there’s no reason to ramble on and on about things that aren’t interesting or important.
If you follow these tips, you can be sure that your attorney bio will be an effective marketing tool that will help you attract new clients.