Content is one of the best ways to bring potential clients to your law firm’s website. But it’s not just about posting blogs or videos. It’s about creating shareable content for law firms people want to read, watch, and most importantly, share.
Start with Your Audience
The first step is understanding who you’re talking to. Are they worried about divorce? Confused about a DUI? Curious about their rights after an injury?
Know their concerns. Speak their language. Skip the legal jargon. Use simple terms that explain complex issues. This builds trust and keeps readers coming back.
Offer Real Value
Don’t just write about what your firm does. Share information your audience can use.
For example:
- A checklist for what to do after a car accident
- Tips for how to prepare for a custody hearing
- A guide on what to expect in a personal injury case
People share content that solves problems. Help them understand the legal system and make informed choices.
Use Catchy Headlines
A strong headline grabs attention fast. Keep it short and clear. Speak directly to the reader.
Instead of:
“Understanding Civil Litigation in Colorado”
Try:
“Sued? Here’s What to Do First”
Your headline is your first (and sometimes only) chance to hook someone.
Add Visuals
Photos, infographics, and short videos make content easier to digest. They also boost engagement. People are more likely to share content with a strong visual element.
You don’t need fancy production. Even a well-designed graphic or a quick video from your phone can work—if it’s clear and useful.
Write with SEO in Mind
You want people to find your content through search engines. Use keywords that match what your audience is searching for.
If you’re a family law firm in Denver, phrases like “child custody laws in Colorado” or “how to file for divorce in Denver” can help your content get discovered.
Don’t overstuff your text with keywords. Keep it natural. Google rewards quality and clarity.
Include a Call to Action
Every piece of content should lead the reader somewhere. It should have a call to action.
Want them to call you? Download a guide? Subscribe to your newsletter?
Tell them what to do next. Make it easy.
Promote Across Channels
Don’t just post on your website and wait. Share your content on social media. Include it in email newsletters. Break longer posts into short tips for platforms like Instagram or LinkedIn.
The more places your content appears, the more chances people have to find—and share—it.
Keep It Consistent
You don’t need to post daily. But you do need to stay active. A consistent schedule keeps your audience engaged and helps you build momentum.
Start with one blog post a month. Or a weekly tip on social media. Track what performs well and adjust your strategy from there.
Encourage Engagement
Ask your audience questions. Invite them to share their experiences. Respond to comments or messages.
When people feel heard, they’re more likely to share your content with others. That helps your firm reach new audiences organically.
Don’t Go It Alone
Creating great content takes time and skill. If you’re not sure where to start—or just don’t have the time—consider partnering with a team that does this every day.
Legal Web Design helps law firms create shareable content for law firms that connects, informs, and drives real traffic. Whether you need help with strategy, writing, or promotion, we’re here to support your goals.
Let us help you bring more eyes—and potential clients—to your site. Call us today.
