Here’s how to repurpose content effectively and keep your law firm’s message consistent across channels.
Why Repurpose Content?
Repurposing saves time and energy. Instead of always starting from scratch, you build on what you already have. It also helps reinforce your key messages. People consume content in different ways—some prefer reading, others like watching videos, or scrolling social media. Repurposing lets you meet them where they are.
Plus, repurposed content boosts your SEO and brand visibility. Posting on multiple platforms increases your chances of being found by potential clients.
Start With a Strong Core Piece
Most repurposing starts with a core piece of content. This might be a detailed blog post, a podcast episode, or a webinar. The key is that it covers a topic thoroughly and offers value.
Once you have this core, you can create shorter or differently formatted versions to share elsewhere.
Turn Blogs Into Social Media Posts
Blog posts are goldmines for social content. Pull out key points, tips, or interesting facts and turn them into bite-sized posts. Use eye-catching graphics or quotes to grab attention. You can also create a series of posts from one blog to keep your audience engaged over time.
Don’t forget to include links back to the full blog to drive traffic to your website.
Make Videos From Written Content
People love video. It’s engaging and easy to consume. Take your blog’s main ideas and turn them into short videos. You can record yourself explaining concepts, create animated clips, or use slides with voiceovers.
Share these videos on YouTube, Instagram, LinkedIn, or your website. Videos also work great for email newsletters.
Create Infographics and Visuals
Some information is easier to understand visually. Convert statistics, processes, or timelines from your content into infographics. These visuals are highly shareable and can help simplify complex legal topics.
You can post infographics on social media, include them in blogs, or use them during client consultations.
Record Podcasts or Audio Snippets
If you prefer speaking over writing, consider repurposing your content into an audio format. Record a podcast episode discussing a blog topic or legal issue. Short audio clips also work well on social media or as part of an email campaign.
Audio content helps reach busy clients who listen on the go.
Update and Recycle Older Content
Not all repurposing means creating something new. Refresh older posts with updated information or new examples. Republish these updated pieces to keep your site active and relevant.
You can also combine several related posts into an ebook or guide to offer as a free resource.
Keep Your Message Consistent
While repurposing, it’s important to maintain a consistent voice and brand image. Adjust the tone slightly for each platform—more formal on LinkedIn, more casual on Instagram—but keep your core message clear.
Consistency builds trust and helps your audience recognize you across channels.
Measure What Works
Track engagement on different platforms to see which types of repurposed content perform best. Use this data to refine your strategy and focus on what brings the most value to your law firm.
Get Help When You Need It
Repurposing can be a game-changer, but it takes planning and know-how. If you want expert help to develop and implement a content strategy that includes smart repurposing, Legal Web Design is ready to assist.
We specialize in creating and adapting content that connects with your audience and supports your firm’s growth.
Don’t let your hard work go to waste. Repurpose your content to reach more people, save time, and strengthen your law firm’s online presence. Contact Legal Web Design today to learn how we can help you make the most of every piece you create.
