Does Your Law Firm Blog Feature Timeless Content?

Lawyer Practicing Law Firm Blogging On Computer.Keeping a law firm blog current and filled with relevant, high-quality content is a blogger’s biggest challenge. This is true for people blogging to promote their law firm, as opposed to those who blog for a living. Blogs are great for attracting attention to a firm, but an attorney’s priorities must focus on clients and the courtroom. Unfortunately, this makes it difficult to keep a blog up to date.

One of the best ways to manage a successful law firm blog that establishes a strong online reputation for your firm is to fill the blog with timeless content. Timeless content ensures reader interest regardless when they find it. It also ensures if you miss a week or two of updating, the content still applies. Readers are more likely to notice when a blog has fallen behind if the first thing they see is a story about an event that occurred a few weeks ago, versus an informative article that applied in the past and still applies today. Timeless content is evergreen – it is going to be just as relevant today as it will be in three years.

Balanced Variety

The best law firm blogs blend timeless content with content addressing current events. This attracts the greatest deal of reader attention because it gives search engines a lot of material to notice. Not only can you take advantage of hot button issues that fizzle out after a few weeks, but people will also find your blog based on timeless searchers. One recommendation when you post content related to current events: set up a timeless piece to auto-post a few days after. This ensures if you fall behind on blogging, readers are not greeted with outdated content.

It is also important to realize that addressing current events is still effective blogging, even after the event is no longer attracting mainstream attention. Readers arriving at your law firm blog for other reasons gain insight from your opinion on past issues. Use current events blogs to share your firm’s legal approach, so clients can understand your law firm a little better.

Planning an Editorial Schedule

If scheduling content and mixing timeless and current events content seems overwhelming, you are not alone. In addition to creating timeless content and sprinkling in current events content and ensuring everything is engaging and well-written, it might seem impossible to maintain a quality law firm blog. Luckily, there are a few things you can do to ensure the process runs smoothly. You will also want to make sure it does not require more than minimal attention once things are up and running.

Creating an editorial schedule is one way you keep your law firm blog on track. An editorial schedule puts a plan in place, so you are never stuck without a good idea. An editorial schedule also makes it easier to have blog content in place and ready to publish when a certain date arrives. Many bloggers create content backlogs at the beginning of the year and schedule this content to auto-publish. A week’s worth of work ensures your blog stays current and fresh all year long. You can then choose to address current events with additional content, further improving your blog. However, it can be functional without these posts.

Whether you are writing your content yourself or you have someone ghostwrite it for you, an editorial schedule provides direction. You can write a year’s worth of content in just a few days. This ensures there is never a need for your blog to be left without content for longer than you wish.

Help with Law Firm Blogging

If you are struggling to keep your blog up to date or you need some guidance creating an editorial schedule, Legal Web Design can help. Blogging is an important part of marketing your law firm, but we understand you have other priorities. We can help you build your online reputation, while you focus on your work with clients.

Blog Archive

Video of the Week

Request a Free Legal Web Design Consultation

No Obligation - No Hassle - NO SPAM
  • This field is for validation purposes and should be left unchanged.

Tips and Tricks

Our Newsletter Subscription is 100% Opt-In - No Spam

On behalf of the undersigned individually and for the applicant business:

I/We authorize my/our insurance company, bank, financial institution, or other creditors to release to SBA all records and information necessary to process this application.

If my/our loan is approved, additional information may be required prior to loan closing. I/We will be advised in writing what information will be required to obtain my/our loan funds.

I/We hereby authorize the SBA to verify my/our past and present employment information and salary history as needed to process and service a disaster loan.

I/We authorize SBA, as required by the Privacy Act, to release any information collected in connection with this application to Federal, state, local, tribal or nonprofit organizations (e.g. Red Cross Salvation Army, Mennonite Disaster Services, SBA Resource Partners) for the purpose of assisting me with my/our SBA application, evaluating eligibility for additional assistance, or notifying me of the availability of such assistance.

I/We will not exclude from participating in or deny the benefits of, or otherwise subject to discrimination under any program or activity for which I/we receive Federal financial assistance from SBA, any person on grounds of age, color, handicap, marital status, national origin, race, religion, or sex.

I/We will report to the SBA Office of the Inspector General, Washington, DC 20416, any Federal employee who offers, in return for compensation of any kind, to help get this loan approved. I/We have not paid anyone connected with the Federal government for help in getting this loan.

CERTIFICATION AS TO TRUTHFUL INFORMATION: By signing this application, you certify that all information in your application and submitted with your application is true and correct to the best of your knowledge, and that you will submit truthful information in the future.

WARNING: Whoever wrongfully misapplies the proceeds of an SBA disaster loan shall be civilly liable to the Administrator in an amount equal to one-and-one half times the original principal amount of the loan under 15 U.S.C. 636(b). In addition, any false statement or misrepresentation to SBA may result in criminal, civil or administrative sanctions including, but not limited to: 1) fines and imprisonment, or both, under 15 U.S.C. 645, 18 U.S.C. 1001, 18 U.S.C. 1014, 18 U.S.C. 1040, 18 U.S.C. 3571, and any other applicable laws; 2) treble damages and civil penalties under the False Claims Act, 31 U.S.C. 3729; 3) double damages and civil penalties under the Program Fraud Civil Remedies Act, 31 U.S.C. 3802; and 4) suspension and/or debarment from all Federal procurement and non-procurement transactions. Statutory fines may increase if amended by the Federal Civil Penalties Inflation Adjustment Act Improvements Act of 2015.

I/we authorize you to process my loan application/s based on the information provided.