For law firms that want to attract a broader client base—or simply maintain—there is no one single, surefire solution. Compared to 15-20 years ago, however, marketing has become much more of a science, thanks largely to data-tracking tools that collect valuable insights.
The team at Legal Web Design is always trying to keep our clients on the leading edge of law firm marketing. With that in mind, we offer a few tips curated from the web that should help you garner new business.
Don’t be bound by geography
Dion Algeri writes for The National Law Review that, “clients are willing to hire a lawyer located halfway around the world—as long as that attorney can demonstrate specialized expertise that is not available locally.”
That’s one more reason why developing a specialty niche can prove to be lucrative.
Understand your target audience
The web is an indisputably great way to reach out to new clients, but you want to avoid information overload and instead focus on more thoughtful, relevant content that makes you appear trustworthy. To not do so is to risk putting off potential clients before you even have a chance to talk with them.
For example, According to an Adobe study, 68 percent of consumers think online ads are “annoying and distracting,” while 54% say that banner ads are completely ineffective.
Jim Yu, Founder and CEO of BrightEdge, describes in a HuffPo blog a successful Lowe’s campaign that skipped straight up advertisements in favor of short, informational video clips that he says positioned Lowe’s as a trustworthy resource for home improvers and positioned them for future conversions.
If you need help with Internet Marketing (SEO) for your law firm, contact Legal Web Design for a free consultation.