Your law firm website is an important tool for reaching out to potential clients and showcasing your legal expertise. But if your site is outdated, difficult to navigate, or simply unappealing, it can deter clients from seeking your services. That’s why a website redesign can be a smart investment for lawyers who want to improve their online presence.
But where should you start?
Here’s what you should know about redesigning your website.
Evaluate Your Current Site
Before you start making changes, take some time to evaluate your current site. What is working well? What needs improvement?
Consider everything from the design and layout to the content and functionality. Ask for feedback from colleagues, clients, and other professionals in the legal industry.
You may also want to review your site’s analytics to see which pages are popular, how long visitors stay on your site, and where users might be dropping off.
Set Goals for Your Redesign
Next, you should determine the goals for your website redesign. Do you want to attract more clients, improve your search engine rankings, or simply update your site’s appearance?
Be specific about what you hope to achieve, and set realistic expectations for your redesign project.
Choose a Web Designer
To ensure a successful website redesign, it’s important to work with a skilled and experienced web designer. Look for a designer who has experience working with law firms or other businesses in your industry. Review their portfolio and check references to make sure they can deliver on their promises.
You should also consider their approach to design, and make sure they will be receptive to your input and feedback during the redesign process.
Plan Your Content Strategy
A website redesign isn’t just about making your site look better. It’s also an opportunity to update your content and messaging to better reflect your brand and values.
Consider what type of content will be most valuable to your target audience, such as blog posts, practice area pages, or client testimonials. Think about how you can use your site’s content to address common legal questions or concerns. Then, use that to showcase your firm’s experience and expertise related to these concerns.
Develop a Timeline and Budget
Finally, you’ll need to create a timeline and budget for your website redesign project. Be realistic about the amount of time it will take to complete the project. Remember to factor in time for reviews and revisions.
Make sure you understand all of the costs associated with the redesign, including web design fees, hosting and domain costs, and any additional expenses related to content creation or marketing.
Getting started with a website redesign can feel like a daunting task. This is especially true for busy lawyers. If you’d like to know more about improving your website or you’d like to discuss how your website can do more for your firm, contact Legal Web Design.