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GEO vs. AEO: What Law Firms Need to Know About the New Language of Search

August 21st, 2026 / Kelly Brown / Reading Time: 4 minutes

If you have been paying attention to digital marketing lately, you may have noticed a new acronym showing up everywhere: GEO. If you already know AEO, or Answer Engine Optimization, you may be wondering whether GEO is simply a new name for the same thing. The short answer is: sort of. Unfortunately, the digital marketing […]

How Do I Make Sure My Law Firm Appears in ChatGPT Answers?

June 12th, 2026 / Kelly Brown / Reading Time: 3 minutes

For years, law firms focused almost entirely on Google rankings. If your website appeared high in search results, you had a good chance of attracting clicks, consultations, and new clients. But search behavior is changing quickly. More people are now turning to platforms like ChatGPT, Google AI Overviews, Gemini, and Perplexity to ask legal questions […]

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Critical Security ALERT Regarding Fraudulent Phishing Emails

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