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Artificial intelligence is changing how people research legal topics online. AI search tools do more than just send people a list of links. Instead, they summarize content from multiple sources and provide immediate answers. These are the boxes of text that you’re now seeing at the top of search results. In many cases, searchers won’t […]
AI is transforming the way potential clients search for legal services. Search engines now answer questions directly, summarize web content, and even recommend lawyers without users clicking through multiple sites. What does this mean for your online marketing efforts? Naturally, many law firms ask: “Does this mean traditional SEO is dead?” The short answer: no. […]
