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For years, law firms have invested in search engine optimization because potential clients were searching Google for answers, comparing attorneys, and deciding whom to contact. That behavior is changing. Google says AI Overviews now reach more than 2.5 billion monthly active users, while AI Mode has surpassed 1 billion monthly users. It also reports that […]
Law firms rarely decide to stop marketing. What happens more often is quieter. The website is still there. A blog gets published occasionally. Someone checks the firm’s Google profile from time to time. The same SEO strategy that seemed to work a few years ago is still in place. Nothing is technically wrong. But online […]


