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For years, legal marketing revolved around one primary goal: ranking highly on Google. Law firms invested heavily in SEO, paid ads, blog content, and local optimization because visibility in search results directly affected lead generation. That strategy still matters, but the search landscape is changing rapidly. AI-powered search tools like ChatGPT, Google AI Overviews, Gemini, […]
If you’ve searched for your law firm in ChatGPT, Google’s AI Overviews, or other AI-powered search tools and noticed that your competitors keep appearing while your firm doesn’t, you aren’t alone. More attorneys are beginning to realize that traditional SEO alone is no longer enough to guarantee online visibility. AI search tools are changing the […]
