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A law firm can have hundreds of blog posts indexed by Google and still get very little value from them. That can be frustrating. The firm has invested in content, the pages are showing up in Google’s index, and yet they are not bringing in much traffic or generating meaningful visibility. The problem may be […]
For years, the standard law firm content strategy was straightforward: publish a blog every week or two, choose a legal keyword, write 500 or 800 words about it, and move on to the next topic. That approach can still produce useful content. But for many law firms, it is no longer the smartest way to […]
Law firms have spent years being told to publish more blog posts. Write about the latest legal development. Answer another client question. Target another keyword. Publish something new every week. There is value in that strategy. But there is another part of a law firm’s website that deserves just as much attention: the practice-area page. […]
