If you’re a lawyer looking to grow your firm, local SEO is one of the most important marketing strategies you can use. But what exactly is local SEO and how do you get started? Here are 7 local SEO tips for lawyers.
1. Optimize Your Website for Local Search
Local search engine optimization (SEO) is a great way to make sure that potential clients in your area can easily find your website when they’re performing online searches for legal services. You should make sure that all of the content on your website is optimized for local search by including location-specific keywords and phrases throughout. This will help you rank higher in local searches and improve visibility for potential clients in your area.
2. Claim Your Listings on Google My Business and Bing Places
You should make sure to claim any listings that are associated with your law firm on popular sites like Google My Business and Bing Places. These listings can be incredibly helpful since they provide potential clients with vital information such as directions, contact info, etc., all within a few clicks of searching for legal services in their area.
3. Make Sure Your Contact Information is Accurate
All of the local seo tips for lawyers in the world won’t help you if potential clients cannot contact you. It’s important to make sure that all of the contact information associated with your business is accurate and up-to-date. This is especially true if it’s listed on websites like Yelp or Google My Business.
If potential clients are unable to reach you due to incorrect contact info, they may simply move on and choose another lawyer instead.
4. Create Location Pages for Each Office
If you have multiple offices or locations, it’s a good idea to create separate pages for each one. This way, potential clients can easily access the nearest location when performing their search for legal services in their area.
Include details about each of your offices, including:
- Phone number
- Hours of operation
- Relevant keywords for each location
5. Get Reviews from Past Clients
One way to boost your rankings in local search results is by getting reviews from past clients. If anyone was happy with their experience working with you or your firm their review will help you.
Positive reviews show prospective clients that other people were successful because of you. This goes a long way toward helping them decide if they want to hire you as well.
6. Utilize Social Media
Social media channels such as Facebook and Twitter are great ways to promote your firm. It also increases visibility among potential clients in your area.
Make sure that all of these accounts include accurate information about your firm. This way, people know where they can find more details about hiring you or using your services.
7. Connect With Other Professionals in Your Area
Connecting with other professionals in the same field or geographic region can be a great way to increase visibility with potential clients. These are people already looking for legal services similar to yours.
Consider attending networking events or joining professional organizations related to law. This lets you build relationships with other professionals. It also broadens your client base by connecting with those who may occasionally need legal assistance.
Using these local seo tips for lawyers is essential for lawyers who want to attract new customers and grow their businesses effectively online. Unfortunately, it can be difficult if you don’t know where to start. By following these seven tips , lawyers can put their firms at the top of relevant search results more often. This leads to more people directly into their office doors.
If you have questions about SEO, we can help. Contact us to learn more or to schedule a free consultation.