Getting into a legal issue is never easy, especially when you are not familiar with the law. It can be a very stressful and overwhelming experience, particularly when you don’t know what to do.
For those who find themselves on the wrong side of the law, the first step is usually to find a suitable lawyer to represent them and guide them through the legal process. But what do potential legal clients want to know before they call a lawyer?
Knowing what potential clients want to know before they call you helps you improve your website’s content and ensure you are targeting your ideal client. What should you make sure clients know before calling you?
Your Area of Expertise
Potential clients want to know if the lawyer they intend to hire focuses on their area of need. For example, if someone has been involved in a car accident, they would like to know if the lawyer specializes in personal injury law. Lawyers need to communicate their area of expertise, so prospective clients can decide whether they are the right fit for the job.
How You’ll Handle Their Case
Potential legal clients like to have a clear understanding of the legal process and what to expect. They would want you to explain in detail how you’ll handle their case from start to finish. This includes potential outcomes, strategies, and estimated fees and costs. Communication is key in building trust with clients, especially in matters of the law.
Your Qualifications and Experience
Lawyers must be able to convey their qualifications, credentials, and experience to their clients. Potential clients want to know about a lawyer’s educational background, any specialized training they may have had, and their years of experience practicing law. Clients need to have confidence in the lawyer’s ability to represent them.
How You’ll Communicate with Them
Potential clients want to know how the attorney will communicate to keep them updated about developments in their case. It can be frustrating for clients to receive little to no information regarding their case’s progress. Providing regular updates significantly helps in reducing client concerns and stress levels. An attorney who communicates effectively builds a long-lasting relationship based on trust, which is critical.
Some clients may want to know your perspective on legal representation.
Do you view it as a job, a calling, or a path to justice and change? Knowing about your attorney’s underlying philosophy can create an emotional connection between the client and the lawyer. It moves beyond the legal aspects of the case to the personal and human elements.
Some clients feel more comfortable and trusting when they believe that an attorney feels genuinely invested in their case.
Your website is one of the most powerful tools you have for informing potential clients. Lawyers who take the time to provide clear and comprehensive answers to their client’s questions build trust and a strong attorney-client relationship.
If you’d like to know more about improving your website or you’d like to discuss how your website can do more for your firm, contact Legal Web Design.