A featured snippet is a summary of an article or web page, typically presented in a box at the top of search engine results pages (SERPs) that is designed to give users a quick answer to their query.
What is a featured snippet?
Search engines extract featured snippets from web pages. They represent the knowledge the search engine has about a particular topic. They provide quick answers based on the information that the search engine has accumulated about a particular topic.
Featured snippets typically appear at the top of SERPs above the organic results.
You’ve probably seen them when you’ve searched for information or typed a question into a search engine. They are usually presented in a box with the title of the page or article and a summary of the answer. Featured snippets can be from any type of webpage, but they are most commonly pulled from how-to articles, lists, and FAQs.
Different queries trigger featured snippets. Most commonly, they appear when you type a question into the search engine (e.g., “what is a featured snippet?”).
There are three different types:
- Paragraph snippet: This is the most common type of featured snippet. It includes a short paragraph of text, typically pulled from a web page.
- List snippet: This type of featured snippet includes a list, usually numbered or bulleted.
- Table snippet: This type of featured snippet includes a table, typically pulled from a web page.
How Can Your Firm Use Featured Snippets?
There are several things you can do to increase your chance of getting your website featured in a snippet.
The most important thing is to focus on creating high-quality content that is relevant to the keywords you want to target. Google wants to know you’re site produces relevant information that answers questions and helps searchers find what they’re looking for.
You’ll also want to optimize your page and use the proper markup, such as schema.org markup for FAQs.
Additionally, you should try to earn links from high-quality websites. This shows Google that your site is a trusted source of information. It connects you to various reliable sources on the internet, so people searching for information in your field will equate your firm with these other authoritative sites.
Do You Want to Know More?
Featured snippets help your law firm website get noticed by potential clients. To maximize your chances of appearing in a snippet, optimize your website for the relevant keywords. Also, make sure your content answers the searcher’s question directly.
While there’s no guarantee of getting featured, following these tips increases your chances. Creating high-quality, relevant content is the best place to start. We can help with this, as well as the other factors that affect your ability to make the most of featured snippets.
To learn more or to find out how they can help your firm get more attention online, contact Legal Web Design.