As a lawyer, your website is your online identity and a way to generate leads. But with so many law firms online, how can you make your website stand out?
The answer is long-form content.
What is Long-form Content?
Long-form content is any article or blog post that exceeds 1000 words.
Instead of focusing on short or snappy content, this content dives into deeper topics that require more explanation. It allows you to comprehensively explore a topic and provide more value to your readers.
It can take different forms, including:
- Case studies
- Research papers
- Industry reports
Creating long-form content for your website offers a host of benefits.
First, it attracts more organic traffic to your website. Since long-form content is comprehensive and detailed, it is more likely to rank higher on search engines than shorter content.
It also encourages repeat visitors to your website, as they find value in the content you create.
Additionally, it positions you as an expert in your field, making it more likely that visitors will trust and hire your firm.
How to Use Long-form Content
To use this type of content, lawyers need to choose topics that interest their target audience. Research the questions commonly asked by your clients or prospective clients, and use that information to create long-form content.
Examples of long-form content for lawyers’ websites can be a beginner’s guide, frequently asked questions, case studies, and industry reports. Content can be shared through multiple channels, such as social media, email campaigns, and even paid advertising.
Potential Challenges in Creating This Content
Creating longer content requires a higher investment of time, effort, and resources. You must conduct thorough research and analysis, create compelling content, and format it correctly. Without a clear strategy, long-form content can be overwhelming to read, boring, or not engaging.
It’s essential you have a clear goal, plan, and strategy for each piece of long-form content you create to avoid these common challenges.
This type of content offers a host of benefits to lawyers’ websites. For example:
- Attracting organic traffic
- Positioning firms as experts
- Providing valuable information to their target audience
By choosing the right topics and creating compelling, research-based content that can be shared through multiple channels, lawyers can increase their online visibility, attract more clients, and stand out from the crowd.
At first, it may seem daunting to create this type of content, but with a clear strategy and plan, it can be a valuable and effective addition to your law firm’s website. It can be helpful for busy lawyers to hire someone to handle their content needs, which can also include generating ideas for long-form content.
If you’d like to know more about long-form content or you’re interested in using long-form content on your website, contact Legal Web Design.