As an attorney looking to grow your firm, it’s important to know what draws clients to your office. What makes them decide to choose you out of potentially thousands of other lawyers in your area?
Understanding what factors come into play when a client reaches out to you helps you better tailor your approach and attract more business.
What factors make a client reach out to you?
One of the most important factors for a client in choosing an attorney is whether or not you have the expertise they need for their particular case. If you’re advertising yourself as a “jack of all trades” attorney who takes any case that comes your way, you’ll likely be passed over for a firm that specializes in the specific area of law that the client requires.
By focusing on your strengths and highlighting your experience in that area, you’ll be more likely to attract clients who need your services.
In today’s digital age, many clients look for an attorney online before even picking up the phone. The more polished and professional your online presence is, the more likely you will be contacted.
This means keeping an updated and informative website. You should also create social media accounts that showcase your expertise. Additionally, make sure you are responding to reviews and comments online.
A strong presence shows that you’re committed to your work and can be relied upon.
Easy to Contact
Clients want to be able to reach out and ask questions at any stage of the legal process. If your website doesn’t list a phone number or email address, or if you take days to respond to inquiries, clients will move on to someone more responsive.
Make sure your contact information is prominent on your website, and respond promptly to any queries. You should reach out to them even if it’s just to say that you’re looking into it and will get back to them.
Compassionate and Understanding
Legal issues can be stressful and overwhelming for many clients, often leading to anxiety and uncertainty. As an attorney, it’s important to have a compassionate approach to help ease these emotions during a difficult time.
Clients value attorneys who are empathic and understanding. They take the time to listen to their concerns. The more you show that you care about your client’s well-being, the stronger the relationship between you two will be and the more likely they will be to recommend you to others.
While price isn’t always the only factor in choosing an attorney, it can play a big role in the final decision. Clients want to know what kind of value they’re getting for their money.
How does your pricing compare to other attorneys in the area? Remember, the lowest price doesn’t always win. Many clients are willing to pay more if they feel like they’re getting a truly exceptional level of service and expertise. Be upfront about your pricing structure, and make it clear that your fees are competitive.
If you’d like to learn more about what makes potential clients take action or you’d like to update your website to make it more appealing to visitors, contact Legal Web Design.