Mastering SEO for your law firm website doesn’t need to take forever. Here are a few simple tips that can help you reach your SEO goals in just a couple of weeks.
Law firms invest a lot of time and money into SEO and for good reason. The better a firm’s site ranks the more likely it is to reach clients and become a go-to resource in their industry.
Unfortunately, not every firm has the budget or the SEO know-how to create an ideal site for SEO. And too many assume that if they can’t perfect SEO, they might as well not even try.
The good news is you can improve your site’s SEO just by investing a little bit of time each day over a couple of weeks. This won’t result in massive changes, but it can be enough for you to notice a difference.
Where should you begin and what can you do each day to improve SEO?
Days 1 & 2
Begin by setting SEO goals and ensuring they are achievable. Your goals should be specific and measurable, so you’re able to evaluate the effectiveness of your efforts.
So, instead of saying you want to “improve your SEO for your lawfirm website so it ranks better,” say you want to “improve your conversion rate by 10 percent in the next three months.”
Focus on keywords and key phrases.
List the keywords you’re using now and consider how effective they’ve been thus far. Then brainstorm new keywords and phrases. There are plenty of variations on the most popular keywords used by law firms and you want your list to be specific to your practice’s focus and location.
Using a keyword tool or planner is an easy way to generate keywords when you’re having a difficult time coming up with variations.
For more tips on choosing the best keywords and phrases, check out this article from Inc.com.
Days 4 & 5
Review your on-page SEO.
The review of SEO for your law firm website should include identifying and fixing any technical issues and optimizing those keywords you chose on day 3.
Days 6 – 12
Now is the time to focus on creating quality content. This is a multi-step process.
Start by asking yourself a few of these content questions: Does the static content on my site need improvement? Is it time to finally launch a blog? How often do I want to update or add content? Should I include video content?
Next, think of the topics or themes you want to address with your content. Many firms find that educating potential clients helps them target the best audience and establish a relationship before they make direct contact.
Once you have a general idea what kind of content you want to include or upgrade to on your site, you can begin creating that content. Most law firms hire someone to create the content, but that’s not always the case. Your firm should decide what works best time and budget-wise.
For help creating great content, check out this post.
Finally, it’s time to promote the new content on your site. There are numerous ways to do this and your best option is to consider your goals and focus on one thing at a time.
For instance, you might want to promote your content via social media and your preferred platform is Facebook. Invest a few weeks or more into perfecting content promotion via Facebook and then evaluate the success of your campaign.
If that initial campaign is successful, continue with that strategy and consider building onto it. If you’re unhappy with the results, move onto another opportunity for promoting content elsewhere.
Days 13 & 14
Your improvements have been made and now it’s time to evaluate the success of your two week SEO for your law firm website strategy.
Have you already begun to see improvement just in the short time you’ve been making improvements? Do you feel good about where you are now?
This strategy gives you a good foundation from which to build. SEO for your law firm website is an ongoing process and shouldn’t ever be considered “finished,” but these steps are a good place from which to expand your efforts.
If you’d like more SEO tips or you need someone to help you with any aspect of this plan, schedule a FREE consultation!