More than a Generic SEO Formula
If you’re lost when it comes to attorney SEO and your website, there are plenty of resources available to help. Unfortunately, not all of these resources are created equally. And if you’ve stumbled into an SEO scam and learned things the hard way, you’re likely overwhelmed by all of the options and trying to avoid another mistake.
Finding the right search engine optimization for lawyers strategy for your firm takes time but is well worth your effort.
Why do you need to find the perfect law firm SEO formula? One that goes above and beyond the usual tips and tricks?
Because one size does not fit all.
What works for one firm won’t necessarily work for another one, no matter what promises are made. All of the so-called magic formulas out there promising to get you on the first page of results will likely to fail if they lack customization.
Think about it this way: a cookie-cutter approach to dealing with your client’s legal issues doesn’t work, so why should that type of thing work for your law firm SEO marketing goals?
Temporary Success is No Match for Long-term Success for Attorney SEO
Even if the tricks do work initially, it’s only temporary. A competitor might use attorney website SEO tricks that work, but there’s a good chance they won’t work for long.
So don’t despair, slow and steady wins the race when it comes to search engine optimization. Evaluate the success of your lawyer website SEO by your long-term results, as opposed to where you rank on a given day.
Also, keep in mind the old goals of SEO marketing for law firms might not be your current day goals.
Google is cracking down on web spam, so sites that go this route suffer. Focusing solely on first page results can also hurt you if it’s your only priority.
Instead, think long-term and consistent. Focus on local results. Use high-quality and relevant links, as well as content that appeals to humans. This will provide more growth for your firm, even if it requires more patience.
To learn more about how local SEO is becoming increasingly important, check out this article from Entrepreneur.com.
Clients Recognize Short-Cuts
It should come as no surprise that potential clients who visit your site can see through any tricks or shortcuts. Doing things the easy way and employing a generic lawyer SEO approach is not only going to hurt your search engine results in the long run, it’s also going to turn clients away.
Visitors to your site want relevant information that is specifically about your firm. They want to get to know you before they reach out to you and ask to work with you.
The internet is the primary source for consumer information and now more than ever, lawyers need to take advantage of the opportunities provided by the online marketing world. It’s an investment of time and money, but it is well worth your effort because it helps you grow your firm.
Need help finding the best SEO for law firms strategy? If you would like to know more about using attorney SEO to ensure long-term success for your firm or you’re designing a site from scratch and you don’t know where to begin, Legal Web Design can help. Contact us to schedule a free consultation. See also: Facebook Marketing For Lawyers, Legal Web Design Hosting and Maintenance, and PPC for Lawyers.