Lawyer website SEO can seem like a black-hole confusion, especially when your full-time efforts are not focused on your website. Fortunately, there are several simple things attorneys can do to improve their law firm SEO without turning optimization into a major undertaking. Implementing these five tips can enhance your website and product measurable results for your firm.
1. Use Lawyer Website SEO to Target Local Clients
There are plenty of online businesses that are able to work with clients anywhere in the world. Chances are your law firm is not one of them. Most attorneys focus on clients in their immediate area. Determine the location of your ideal client and use lawyer website SEO to target these people. Google offers a variety of tools that makes local marketing much easier, but targeting clients in your ideal location can be as simple as just using local terms in website content. For instance, your ideal client is more likely to search for “lawyers in my particular city” as opposed to just “lawyers.” Use this to your advantage when filling your site with content.
2. Know What Potential Clients Will Ask
One important aspect of lawyer website SEO is knowing what your ideal client needs. You already know what questions potential clients ask you during an initial consultation, so make sure you address these on your site. You still need to answer them during consultations, but providing certain information in advance puts people at ease and helps them feel knowledgeable before they contact you.
3. Simple is Always Better than Complicated
One of the best ways to provide basic information to potential clients is in a question and answer format. This not only simplifies information for the reader to more easily understand, it is also loved by search engines. Think about how people search for information. It is often in the form of a question. Using this format on your site catches the attention of search engines and boosts your lawyer website SEO.
4. Branch Out
When people think of content, they often assume it is primarily writing. Written content is a very important part of your site, but it is not the only option you have. Using video content is one of the best ways to attract search engine attention. Google particularly likes Google Hangout Videos. Consider launching a question and answer video feature on your site or make a series of movies explaining common questions you receive from clients. You can also expand your content by using social media and linking to other sites.
5. Concentrate on Building a Strong Reputation
The most important thing you can do as an attorney to improve your lawyer SEO is to focus on building a strong reputation. All the keyword jargon and tips and tricks in the world won’t help unless you present your firm as credible and successful. The days of filling sites with fluffy content for the sake of attracting search engine attention are long gone. If you would not present something to a potential client or colleague in person, it should not be on your blog or website. The content on your site should be as professional as anything else with your name on it.
Help with Lawyer Website SEO
If you are looking for ways to improve your firm’s website or you have questions about lawyer website SEO, contact us for a FREE law firm website consultation. We simplify the process of search engine optimization for lawyers and ensure your firm is getting the most of its online presence.